Brand Manager, Commercialization Health & Wellness
About The Position
This role translates innovation into clear go‑to‑market plans, strong positioning, and effective launches within the brand portfolio. It ensures that new products are not only launched, but are set up to win with consumers and customers. Lead initiatives that advance our brands and strengthen our reputation worldwide. Mentor and uplift emerging talent while pushing your own growth and influence. Put purpose into practice — embedding sustainability, access and social impact into every decision. Model the challenger mindset: question complexity, act with integrity and make things radically simple. Help shape a culture that’s ambitious, collaborative and serious about recognition and belonging.
Requirements
- 4–7 years of experience in brand management, product marketing, or commercialization roles
- Experience working on commercialization of new product launches within a brand portfolio
- Strong understanding of go‑to‑market fundamentals (positioning, pricing, channel strategy)
- Ability to translate strategy into clear, actionable plans
- Proven ability to work cross-functionally and influence without direct authority
- Strong commercial mindset with attention to both brand equity and business performance
Nice To Haves
- Experience in CPG, supplements, or health & wellness categories
- Experience working with P&Ls and analytical tools (Nielsen, Circana, etc.)
Responsibilities
- Define product positioning and consumer value propositions that align with overall brand strategy, portfolio goals, and brand equity.
- Develop go-to-market strategies, including target consumer, pricing, channel approach, launch objectives, and success metrics.
- Lead integrated launch planning across marketing, sales, and eCommerce to ensure clear, compelling market introductions.
- Ensure consistency of brand messaging, product claims, and customer experience across all channels and touchpoints.
- Drive cross-functional alignment among innovation, regulatory, supply chain, and sales teams to execute a cohesive market strategy.
- Partner with sales to support customer sell-in, optimize channel execution, and balance positioning, claims, and pricing decisions with commercial goals.
- Monitor launch performance, analyze adoption and market feedback, and apply insights to optimize future innovation and growth initiatives.
Benefits
- Employees may be eligible to participate in Company employee benefit programs.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
