Brand Manager, Beauty Marketing

Loblaw Companies Limited•Toronto, ON

5d•CA$68,000 - CA$93,500•Onsite

About The Position

The Manager, Brand Marketing role focuses on executional excellence for marketing campaigns and brand innovation. This role is a key collaborator across multiple partner groups (e.g., internal/external Agency and Media counterparts), to ensure seamless delivery of marketing plans and programs that support the brand’s objectives and important metrics. They demonstrate their proximity to campaign-level strategy and campaign execution to inform standard processes for the broader marketing organization.

Requirements

Knowledge on Marketing communication
Experience in Campaign development & execution
Developing marketing insights from data & analytics
Budget management and project management skills
Experienced in campaign planning & execution
3-5 years of experience

Responsibilities

Translates brand-level strategic objectives into campaign/program-level plans; collaborates with partners to compile consumer/business insights (e.g., insights from the Customer CoE) and previous campaign takeaways and uses these insights to inform the campaign strategy and brief; works with Marketing leaders to clearly define important metrics and objectives for each campaign.
Manages the planning process for small to moderate marketing campaigns; responsible for developing marketing briefs, including managing review cycles with senior decision-makers and working with partners to gather inputs to inform briefs; ensures the marketing briefs align to strategic and annual plan objectives.
Leads campaign execution; acts as the primary point of contact for internal/external agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital) for the review and execution of creative; key contact for actioning other execution-related needs from the Division/Merchant teams, or local store operations.
Supports the portfolio-level execution of Quo Beauty programs within the guidelines set by the Quo Beauty marketing team.
Coordinates the post-mortem process, including working with partners to compile campaign performance report reports with important metrics, facilitating post-mortem discussions, documenting findings, and briefing Director/Sr. Director on the takeaways to share throughout the marketing organization.