Brand Manager, B2C

Europa Eyewear•Vernon Hills, IL

42d•$90,000 - $120,000•Hybrid

About The Position

Europa Eyewear, founded in 1977, is a leading independent designer and manufacturer of premium eyewear in the United States, with a portfolio of over a dozen brands sold nationwide. The company is seeking a Brand Manager to own the consumer brand strategy for two distinctive brands: eyebobs, known for its irreverent premium readers, and American Optical, with a heritage dating back to 1833. This is a hands-on role focused on building brand relevance and leading campaign development across various channels.

Requirements

6-8 years of brand marketing experience with consumer brands.
Direct ownership of brand strategy and campaign development.
Demonstrated experience leading photoshoots and content production in close partnership with creative teams.
Hands-on ownership of organic channels (PR, partnerships, social) with examples of built earned moments.
Experience marketing a brand across multiple channels (DTC, marketplace, wholesale, or retail) and maintaining coherence.
Comfort with data analysis, including performance, brand health, and consumer research, and ability to adapt plans based on insights.
Strong writing and editing skills with an ability to manage distinct brand voices.

Nice To Haves

Experience in eyewear, fashion accessories, apparel, or another design-led consumer category.
Experience with both a challenger brand and a heritage brand, or a demonstrated instinct for the difference between them.
Familiarity with Amazon brand presence (A+ content, Brand Store, listing quality).
Agency management experience across PR, influencer, or production partners.

Responsibilities

Own brand strategy for eyebobs and American Optical, including positioning, consumer target, brand voice, visual identity, and unique selling propositions.
Translate brand strategy into actionable tools such as brand guidelines, messaging frameworks, and seasonal creative platforms for organizational use.
Monitor brand health, consumer insights, and competitive landscapes to refine brand positioning.
Collaborate with Product Development on product-related aspects like collection stories, naming, packaging, and assortment to ensure brand consistency.
Partner with DTC/Amazon, wholesale, and retail teams to ensure a distinct, differentiated, and consistent brand experience across all consumer touchpoints.
Develop channel-specific brand execution plans, adapting brand strategy for product pages, Amazon listings, ECP counter displays, and retail fixtures.
Create and distribute brand toolkits, including assets, guidelines, copy, and campaign extensions tailored for each channel.
Maintain brand integrity across channels by overseeing pricing presentation, promotional tone, and imagery.
Lead PR efforts for both brands, including media relations, story development, product placement, and press moments.
Identify and manage partnerships and collaborations with relevant brands, creators, and cultural influencers.
Oversee organic social media, including content strategy, editorial calendars, community management, and brand voice.
Set and report on key earned and organic metrics such as reach, engagement, share of voice, and qualitative brand reception.
Lead campaign development from consumer insight and creative brief to launch across all channels.
Partner with Creative teams on photoshoot strategy and execution, including concepting, casting, location, shot lists, and on-set direction.
Manage the ongoing content capture plan to ensure a comprehensive library of assets for all channels.
Manage campaign budgets, timelines, and cross-functional dependencies, and conduct post-campaign reviews for continuous improvement.