Brand & Lifecycle Specialist

IVI America•Basking Ridge, NJ

8d•Hybrid

About The Position

Own brand activation, consumer/patient insights, patient journey and lifecycle strategy so that IVI RMA's marketing and patient-facing experiences are grounded in a consistent brand and a deep understanding of patient needs, perceptions, behaviors and decision drivers.

Requirements

Bachelor’s degree in Marketing, Communications, Graphic Design, Branding, or a related field (or equivalent practical experience)
1–4 years of experience in brand marketing, design, customer lifecycle, healthcare marketing, or community-based marketing
Proficiency with design and brand tools (e.g., Adobe Creative Suite, Canva, PowerPoint templates, brand management systems)
Experience managing print production, branded merchandise, or vendor coordination
Strong organizational skills with the ability to manage multiple projects across markets and timelines

Nice To Haves

Familiarity with reputation management, patient/customer feedback workflows, or review platforms preferred
Healthcare, wellness, or service-based industry experience is a plus
Willingness to work in a hybrid environment and travel up to 10% as needed.

Responsibilities

Manage implementation of IVI RMA’s network brand standards across brand segments, markets, locations, channels and materials.
Maintain brand toolkits, guidelines and templates in partnership with Creative.
Lead or manage qualitative and quantitative consumer/patient research, using external research partners where specialized expertise is required.
Develop actionable patient segments and personas and keep them current as the market evolves.
Establish systematic voice-of-patient mechanisms and synthesize insights for Marketing and cross-functional partners.
Map the patient decision journey and identify needs, motivations, barriers, friction and leakage across key stages.
Partner with Call Center/Scheduling and Operations to understand non-conversion and patient-experience opportunities.
Establish brand awareness, perception, consideration and preference tracking, including post-rebrand measurement.
Conduct or coordinate competitive positioning and consumer trend research.
Lead message, value-proposition and concept testing where appropriate.
Define lifecycle strategy - who should receive what type of engagement, at what stage and for what objective - in partnership with Communications/CRM.
Own reputation strategy and synthesize review/social/patient-feedback themes into actionable recommendations.
Translate insights into recommendations for brand, campaigns, patient experience and growth strategy.