Brand Insights Director - CVRM

AstraZeneca • Wilmington, DE

3d • Hybrid

About The Position

As the Brand Insights Director for CVRM, you will serve as a strategic partner to the US Marketing organization, delivering customer, market, and driven insights that guide brand strategy, performance optimization, and future growth. You will connect primary research, secondary analytics, and commercial strategy to inform critical decisions across the product lifecycle—from pre-launch clarity to post-launch acceleration. This is a role for a modern insights leader who blends strong business judgment with curiosity and innovation. You will work closely with forecasting, data analytics, market access, medical, finance, commercial excellence, and competitive intelligence teams to build an integrated view of market evolution, business performance, and opportunity areas—translating evidence into decisive action that improves patient lives.

Requirements

• Significant pharmaceutical, biotech, or healthcare experience in primary market research, commercial insights, or brand insights, with a strong track record of translating research into business action.
• Experience supporting brands across different lifecycle stages, with the ability to connect immediate business needs to broader portfolio, franchise, or pipeline questions where relevant.
• Strong understanding of how primary market research works with forecasting, secondary analytics, performance tracking, and commercial decision making.
• Demonstrated ability to work collaboratively with US marketing teams and cross-functional partners, influencing without authority and aligning around shared business priorities.
• Excellent communication and storytelling skills, including the ability to synthesize complex evidence into concise, persuasive recommendations for senior leaders.
• Strong critical thinking, intellectual curiosity, and learning agility, with the ability to identify emerging market signals and translate them into implications for business strategy.
• Experience evaluating and applying innovative research methods, sophisticated analytics, or AI-enabled tools to enhance insight generation, research efficiency, and decision support.
• Comfort working with multiple data sources, including primary research, syndicated data, patient-level data, claims, EMR, and business performance metrics, to create integrated insight stories.
• Strong project leadership, vendor management, and prioritization skills, with the ability to manage multiple workstreams in a fast-paced commercial environment.
• AI readiness perspective, including interest and experience in how generative AI, automation, and next-generation research workflows can transform the future of market research and insights.
• Bachelor’s degree from an accredited college or university.
• 7-10+ years of experience in pharmaceutical, biotech, healthcare, or related market research, analytics, insights, or commercial strategy roles.

Nice To Haves

• An advanced degree is preferred (Master’s, MBA, or PhD).
• Hands-on experience deploying generative AI or automation within research workflows and insight operations.
• Therapeutic area familiarity with cardiovascular, renal, or metabolic conditions.
• Experience shaping launch readiness and post-launch optimization in complex, competitive markets.

Responsibilities

• Design and deliver primary market research and integrated insight plans that address core business questions across strategy, positioning, messaging, customer experience, performance, and execution—so brand teams move with confidence.
• Partner with US Marketing to inform annual planning, performance reviews, tactical optimization, and high-stakes decisions with actionable customer and market insight that sharpens strategy and improves outcomes.
• Identify transferable findings, unmet needs, evolving market dynamics, and team member perspectives that strengthen portfolio strategy and readiness for future opportunities.
• Align closely with forecasting and data analytics to connect primary research, secondary data, business performance indicators, and forward-looking assumptions into a cohesive market view that informs strategy and resourcing.
• Translate diverse evidence sources into clear narratives and recommendations for senior stakeholders—ensuring insights lead to decisions, action, and measurable impact.
• Champion future-ready practices, including AI-enabled knowledge discovery, insight synthesis, signal detection, and faster generation of recommendations that elevate decision quality and speed.
• Evaluate, pilot, and embed new methodologies, data sources, and technologies that improve insight quality, increase agility, and evolve how the organization learns from customers and the market.
• Manage external research partners and specialized vendors to deliver high-quality, methodologically rigorous work tied directly to business impact.
• Build strong alignment across marketing, forecasting, analytics, and adjacent teams to ensure research agendas are connected, non-duplicative, and focused on the most important business questions.

Benefits

• We value kindness alongside ambition, and we back our teams with the trust and safety to experiment, learn fast, and build impact that endures.
• A commitment to lifelong learning, growth and development for all.
• An inclusive culture where you will connect different thinking to generate new and valuable opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior