Brand Expression Designer

Procter & Gamble

1d•$85,000 - $122,200

About The Position

As a Brand Expression Designer in Family Care, you will lead, develop, visualize, and execute consumer experiences for the Bounty, Charmin, and Puffs brands. The role combines hands-on design work with inspiring and managing agency partners. The successful candidate is creative, organized, proactive, and able to work effectively in hectic environments. You will develop design solutions for brand activations, long-term strategic initiatives, and complex design challenges, grounded in consumer insights and strong aesthetic judgment. You will participate in consumer research and bring a clear perspective on market and design trends, consumer behavior, and the competitive landscape to inform multifunctional teams. The role balances consumer needs, brand identity, marketplace context, and visual problem-solving to create functional, appealing, brand-relevant experiences. You will support and influence the design studio through regular critiques, design sprints, and inspirational upskilling sessions. Working with multifunctional and studio partners, you will identify opportunities, solve problems, and preserve design intent throughout development—from the initial Design Brief through presentations of your work and perspective to leadership, including GM and CEO levels. The position requires design mastery, sketching and rapid visualization, ideation, rendering, 2D and 3D prototyping, research and analysis, collaboration, and presentation skills.

Requirements

Bachelor’s degree in graphic design.
Strong portfolio showcasing high-quality, insight-driven work across channels and formats.
Mastery of design fundamentals, including layout, typography, color theory, and composition.
Ability and willingness to integrate AI proficiencies into the design process.
Strong project management and organizational skills, including coordinating multiple projects and teams simultaneously.
Excellent verbal and written communication skills for cross-team collaboration, agency briefing, and leadership presentations.
Advanced proficiency in Adobe Creative Suite, Figma, and other industry-standard design tools.
Ability to adapt quickly in a dynamic environment with shifting priorities.
Ability to manage time and tasks effectively with minimal oversight.
Ability to take the lead and solve problems without being assigned to do so.
Proactive problem-solving and strong attention to detail.
Skill in evolving and enforcing brand systems while keeping content fresh and engaging.
Comfort with receiving direction, iterating quickly, and incorporating feedback.
Ability to balance creativity and effectiveness from both design and business perspectives.

Responsibilities

Lead, develop, visualize, and execute consumer experiences for Bounty, Charmin, and Puffs.
Generate design solutions for brand activations, strategic initiatives, and complex design challenges based on consumer insights.
Participate in consumer research and bring perspectives on market and design trends, consumer behavior, and the competitive landscape.
Balance consumer needs, brand identity assets, marketplace context, and visual problem-solving to develop functional, appealing, brand-relevant experiences.
Participate in and lead regular design critiques, design sprints, and inspirational upskilling sessions.
Collaborate with multifunctional and studio partners to identify opportunities and solve problems.
Preserve design intent throughout development, from the initial Design Brief through presentations to leadership.
Perform hands-on design work and inspire and manage agency partners.