Brand Experience Specialist - South Florida

Specialized Bicycle Components•United States, FL (Remote), FL

3d•Remote

About The Position

Does the idea of increasing bike and electric bike education, brand awareness and rider engagement get you pumped up? Do you love being in the field with the riders? Do you want to be part of a team that is cohesive and dynamic? If so, saddle up. This role involves activating rider-facing demo and events in your region that drive riders to retail, finding riders, getting them on Specialized bikes, and driving them to retail. You will work with the entire team to elevate the rider experience of the brand, coordinate logistics with the Field Sales team to drive Retailer Education, and collaborate with multiple teams across Specialized to bring the best experience to the rider. You will also coordinate with the USA Brand Development, Experience and Marketing team across all USA Activations, report on the results of your efforts, and maintain provided assets such as the Demo Fleet, Truck, and Trailer. The goal is to meet annually set goals to increase rider awareness and drive sell-through at Retail, while supporting the Specialized business and riders throughout the USA field. Must reside within territory.

Requirements

Must reside within territory
Positive, opportunity-seeking mindset
Charismatic and authentic presentation abilities
Ability to understand the consumer and drive initiatives based on observed trends
Understand powersports events and/or industry
Excellent organization and time management skills
Demonstrated leadership capability
5+ years within the industry
Excellent Mechanical Abilities. Building/tuning bikes, Hydraulic-Brakes, Suspension, Wheel-Truing etc.
Manage schedule
Love of travel and van life
Motivated flexibility to roll to the needs of the region
Valid driver's license and clean driving record
Bicycle Retail Mechanic or Team Mechanic
Field Marketing and consumer demo work
Clean driving record
Fluency in Microsoft Office programs

Nice To Haves

Professional bicycle mechanic with a Specialized obsession and a vast knowledge of bicycles and electric bicycles.

Responsibilities

Activate rider facing demo and events in your region that drive riders to retail
Find the riders, get them on Specialized and drive them to retail
Work with the entire team to elevate the rider experience of the brand
Coordinate logistics with Field Sales team to drive Retailer Education
Coordinate with multiple teams across Specialized to bring the best experience to the rider
Coordinate with USA Brand Development, Experience and Marketing team across all USA Activations
Report on the results of your efforts
Maintain the assets that you are provided with: Demo Fleet, Truck and Trailer.
Meet goals set annually to increase rider awareness and drive sell through at Retail
Support the Specialized business and riders throughout the USA field
Partner with Business Development Managers (BDMs) and Sales
Align demo/experience plans to revenue targets and sell-through goals
Support sales pipeline by creating demand with rider activations
Participate in retailer business reviews and territory planning
Share field insights and product feedback to influence assortment decisions
Deliver structured retail training programs on product, selling, and customer experience
Launch and onboard retailers to run premium demo programs
Teach staff how to convert demo riders to bike and equipment sales
Facilitate training on Specialized tools (Ride App, Ecosystem, SMB, RM)
Reinforce merchandising standards that align with premium brand experience
Plan and execute retailer ride experiences, demo days, regional activations and brand events
Develop activation calendars based on retail priorities and NPI launches
Organize event logistics, registration, safety planning, land access, and compliance
Manage demo fleet deployment
Electric training, Call to Recycle knowledge and training, tech education and training, warranty education and training, rider facing feedback
Represent the brand at rides, races, community engagements, and consumer events
Build community influence through partnerships with local ride groups, trail orgs, and ambassadors
Support retailer community-building efforts that drive rider engagement and loyalty
Support local media and content opportunities by working with marketing and comms teams
Track demo participation, rider journey, follow-up, and retail conversion
Report fleet utilization, asset condition, and maintenance planning
Provide monthly business dashboards to Sales and BX leadership
Maintain rider opt-in database growth through event participation
Align with Sales, Marketing, Logistics, Service, Product, and Experience Center teams
Represent field insights for GTM (go-to-market), product launches, and retail programs
Share competitive insights based on market feedback

Benefits

Competitive pay with annual performance-based reviews for continued growth and recognition
Comprehensive healthcare plan options, including PPO, EPO, HDHP, and HMO (acupuncture and physical therapy included)
Health Savings Account (HSA) with employer HSA contributions when enrolled in the High-Deductible Healthcare Plan (HDHP)
Dental and Vision plans
401(k) Company Matching up to $5,000 annually with immediate 100% vesting and administrative fees paid for by the company
Company-paid Life, AD&D, Short-Term Disability, and Long-Term Disability Insurance
Employee Assistance Program that provides access to individualized mental well-being care
Generous Vacation, Sick, Paid Holidays, and Volunteer Time Off
14 weeks of 100% paid leave for birthing parents and 8 weeks of 100% paid leave for non-birthing parents, plus a Specialized bike for your new baby
Up to $9,000 annually in Career Development & Degree Assistance
Up to $250 annually in Fitness & Wellness Reimbursement
Industry Pro-Deal Discounts and Perks