Brand Experience Coordinator

Troegs Brewing Company • Hershey, PA

6d • Hybrid

About The Position

At Tröegs, we believe every interaction with drinkers offers an opportunity to share our story. To be successful as the Brand Experience Coordinator, you'll need to be an event-planning guru, a visionary, a road warrior and a doer. You'll have a genuine curiosity for life and your glass is always half full. And at the end of the day, you'll help us reflect on what worked, what didn’t and how our next event will be even better. The majority of this role happens in the field. You'll work with our regional sales team, wholesaler partners and retail network to put on marketing events throughout our footprint. At the brewery, you'll focus on planning, prep and administrative duties relating to marketing events and our ambassador program Communication and coordination are key. You'll be pulling together the efforts and experiences of a variety of audiences: managers, ambassadors, field sales reps, vendors and guests. You’re happiest with a run-of-show clipboard, juggling the big picture with the most granular details to deliver experiences that won’t soon be forgotten.

Requirements

• This is an entry-level position perfect for recent graduates
• Bachelor’s degree in Marketing or Public Relations is preferred; significant professional experience in related field may be considered
• A love of craft beer and an understanding of brewing and beer styles is strongly preferred
• Previous experience implementing unique events and activations for craft beer, consumer packaged goods or other relevant business
• Builds relationships and collaborates well with internal and external teams, vendors and partners.
• Understands how actions and decisions impact key brand objectives and overall success of projects
• Effectively communicates big picture goals along with tactics and accountabilities to individuals and groups
• Understanding of social media, marketing and promotion techniques
• Able to be flexible and adaptable while maintaining excellent project management skills, and attention to detail
• Must maintain a functioning vehicle and have a driver’s license with NO DUI’s
• Must be able to lift and carry equipment weighing up to 75 pounds

Responsibilities

• Partners with Marketing Campaign Manager and VP of Sales and Marketing to develop compelling, scalable events to support quarterly marketing programs and business sales goals.
• Maintains, hires and trains members of our brewery ambassador program – a team of fully-trained part-time co-workers who support festivals, events and retail sampling events.
• Coordinates weekly ambassador schedules, establishes event requirements/goals and tracks/reports ambassador hours for payroll processing as well as expenses.
• Collaborates with regional sales teams on requests to enhance events, event promotion and display tie-ins to leverage accounts
• Collaborate with the retail team on developing marketing events at the brewery increasing visits, sales and customer engagement.
• Create and execute events in the field and at the brewery including a wide variety of Tröegs branded, sponsored, charitable and experiential events/festivals/samplings with attendees ranging from dozens to thousands.
• Be accountable for managing event site, sourcing vendors, compliance, logistics and budget including pre-planning as well as day-of execution for events and activations including all post-event reporting.
• Support POS and event material sourcing, ordering and delivery in line with quarterly marketing programming.
• Help drive marketing awareness and affinity through visual brand experience, POS, co-marketing efforts through Tröegs and partners’ channels.
• Responsible for proper maintenance, cleaning and care of event equipment including draft trailer, jockey boxes and all related parts, tents and backdrops, tables and clothes, POS, and vehicles.
• Review permit and insurance parameters and comply with legal and safety protocol.
• Be adept at location scouting and concept building through field research.
• Help build localized relationships with relevant communities, accounts and local media.
• Create recaps inclusive of concept, audience, objectives, results, successes and opportunities.
• Be a Tröegs champion and act as a media spokesperson as needed.
• Have a firm grasp of the brewery’s vision, brand attributes, history, community involvement and beer portfolio.

Benefits

• Medical
• Dental
• Vision
• Paid Vacation – Eligible after satisfactory completion of 90-day Introductory Period
• Retirement Plan – Eligible after 1 year of service

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level