Brand Events Manager

Figma•San Francisco, CA

4d•$153,000 - $269,000•Remote

About The Position

Figma is growing its team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! We believe bringing the Figma brand to life through in-person experiences is a critical part of how we engage with our community. As a Brand Events Manager, you'll own the strategy and execution of our brand-focused events — from intimate gatherings to large-scale activations — and conceptualize, produce, and measure those experiences. You'll sit within our Experiential Marketing team and work closely with brand, creative, and comms to create meaningful brand experiences that resonate with the Figma community. This is a great fit for someone who lives at the intersection of brand and experiential production, has experience growing and scaling teams, and knows how to balance strategy with execution. This is a full time role that can be held from one of our US hubs or remotely in the United States.

Requirements

Have 10+ years of experience in event marketing, experiential marketing, or brand activations, ideally at a high-growth technology company or creative agency
Have extensive experience managing the full event lifecycle — from strategic planning and creative concepting through production, on-site execution, and post-event measurement
Are skilled at working with creative teams and external agencies to develop spatial design concepts, visual identities, and experiential elements for events
Have experience growing and managing teams.

Nice To Haves

Experience using Figma

Responsibilities

Develop and execute brand events, ensuring alignment with Figma's broader brand and marketing objectives
Lead end-to-end production of Figma-owned brand events, including concept development, creative direction, vendor management, on-site execution, and post-event analysis
Collaborate closely with the brand creative team to develop compelling event identities, spatial design concepts, and experiential elements that bring the Figma brand to life
Develop and manage relationships with external production agencies, venue partners, and experiential design firms
Track and report on event performance metrics, connecting brand events to awareness, sentiment, and affinity goals
Grow and scale the Brand Events team