Brand & Engagement Coordinator

NORTHWEST PLUS CREDIT UNION•Everett, WA

7d•$58,240 - $64,450•Onsite

About The Position

The Brand & Engagement Coordinator is responsible for building and communicating the credit union’s brand through marketing, community engagement and business development initiatives. This position orchestrates the organization’s media and member engagement activities. This includes working with outside vendors and consultants to present NW Plus CU stories and media engagements, creating and publishing organic social media content, executing charitable fundraisers, organizing and attending community events, planning and executing member engagement activities, and overseeing online reviews for the credit union, and partnering with members of the Leadership Team to proactivity engage small businesses, community groups, and select organizations to attract new members and increase the use of credit union products and services.

Requirements

Bachelor’s Degree preferred
At least 2 years of experience in Public Relations, Marketing, Community Engagement or similar field preferred.
Strong written and verbal communication skills with an ability to communicate with people at all levels inside and out of the organization
Business/Relationship building experience and comfortable conducting outreach to organizations and businesses
Must be comfortable participating in broadcast interviews and speaking in front of in-person groups.
Flexibility to occasionally work evenings or weekends
Proficient in creating and publishing effective organic content for Facebook, Instagram and LinkedIn
Ability to identify opportunities and act upon them to produce results
Well-developed organizational skills with the ability to prioritize and execute multiple initiatives simultaneously
Commitment to understanding industry advertising regulations by pursing credit union and self-initiated trainings and market research
Work closely and professionally with NW Plus CU vendors

Nice To Haves

Bilingual English/Spanish preferred

Responsibilities

Understand, internalize and live the NW Plus CU Mission, Vision, Values and Service Promises
Must be able to manage multiple projects at the same time
Work with vendors and consultants to identify and pitch brand-relevant stories to local media outlets.
Participate in media interviews as deemed appropriate
Oversee the organic content published to the NW Plus CU social media channels
Coordinate NW Plus CU-sponsored charitable fundraising campaigns
Represent the credit union at community meetings and events
Business development collaboration with the members of the Leadership team to engage select groups, organizations and businesses.
Identify, organize and execute member engagement activities
Cultivate positive relationships with relevant community partners in Snohomish and Skagit Counties (example, Everett Community College and Skagit Community College)
Oversee solicitation of and response to online reviews for the credit union’s branches
Participate in the planning and execution of the NW Plus CU annual member meeting
Other tasks and duties as assigned