Brand & Economic Development Marketing Lead (Contracted/Temporary)

Commonwealth of Massachusetts • Boston, MA

4d

About The Position

The Brand & Economic Development Marketing Lead will serve as the senior strategic contractor responsible for developing and executing a comprehensive, data-driven marketing strategy to position the Commonwealth as a premier destination for business growth, investment, and workforce development (excluding tourism). This individual will own and oversee all aspects of economic development marketing, including brand strategy, integrated campaign development, multi-channel deployment, and performance measurement. The role requires close collaboration with state agencies, quasi-public entities, and external partners to ensure alignment, consistency, and measurable impact.

Requirements

• 12–15+ years of senior marketing leadership experience (e.g., Senior Director, VP, or equivalent)
• Proven track record leading large-scale, integrated marketing and brand initiatives with measurable outcomes
• Experience in economic development, B2B marketing, place-based marketing, or similarly complex sectors
• Strong expertise in brand strategy, digital marketing, campaign management, and performance analytics
• Experience working in or with government, public-private partnerships, or multi-stakeholder environments
• Demonstrated success managing agencies, vendors, and cross-functional teams
• Strong analytical, strategic thinking, and decision-making skills
• Excellent communication and executive presence

Nice To Haves

• Familiarity with key economic sectors (e.g., life sciences, climate tech, advanced manufacturing, AI) preferred

Responsibilities

• Lead the development and implementation of a unified economic development brand strategy
• Design and execute integrated, multi-channel marketing campaigns targeting priority industries, businesses, and talent
• Oversee digital, media, content, and communications strategies to maximize reach and engagement
• Establish clear KPIs and performance metrics; track, analyze, and optimize marketing effectiveness and ROI
• Manage external vendors and marketing partners to ensure high-quality execution
• Provide regular reporting, insights, and strategic recommendations
• Ensure brand consistency and governance across all economic development initiatives

Benefits

• Comprehensive Benefits
• Outstanding suite of employee benefits that add to the overall value of your compensation package
• Work experience that supports you, your loved ones, and your future

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed