Brand Director, AVESTAN - Global

Estée Lauder Companies • New York, NY

5d • $137,000 - $170,000

About The Position

The Director of Brand, Avestan – Global will lead brand strategy, storytelling, GTM planning, and communications for Deciem’s AVESTAN brand. This is an exciting opportunity to lead the global positioning and unique point of view of the AVESTAN brand.
Through considered global expansion, this leader will deliver growth for AVESTAN whilst ensuring that people continue to connect deeply with its founding values & principles. Reporting to DECIEM’s VP Brand, the Brand Director for AVESTAN will guide a small dedicated team, and also build cross functional working relationships with the wider DECIEM group. This role will be based in London or New York and requires regular global travel to AVESTAN locations around the world.

Requirements

• 10+ years experience in Brand Direction, Creative Direction, or Marketing. 5+ years of people management experience
• Experience in leading a highly conceptual brand or project
• Significant leadership and vision setting experience
• Experience building and executing effective brand strategies with proven business growth impact
• Leads collaboratively by partnering with others internally and externally to engage multiple stakeholders, foster alignment, gain consensus and influence outcomes
• An obsession with experimental marketing and brand equity building
• A love of the earth, travel, design, culture, and unique experiences

Responsibilities

• Develop and execute the global growth strategy for AVESTAN, inclusive of brand development, product development, and retail expansion
• Act as the brand guardian across all facets of brand and business management, including the overarching brand strategy, social channels, product campaigns, product launches, and key moments
• Develop and own all brand foundational elements (target consumer, positioning, tone messaging, and beyond)
• Maintain, secure, and develop an ownable tone of voice for the brand, and ensure consistency across all AVESTAN touchpoints
• Lead the go-to-market management of brand launches across markets, ensuring sales targets are achieved while remaining on brand equity
• Protect and build upon AVESTAN’s unique brand message and aesthetic through well-crafted and tightly-held values, principles, and design guidelines
• Lead storytelling strategy across earned, owned, and paid channels working in close partnership with digital, social, comms, and commercial teams
• Craft launch narratives, key messages, and compelling angles to engage media, influencers, and creators
• Responsible for the entrepreneurial facet of the Brand, identifying sales opportunities and helping to drive them through in the business
• Partner with cross-functional teams including Scientific, Digital, Retail, Supply Chain and Finance to execute tactics that will continue to grow brand equity and identify key areas of opportunity for DECIEM globally
• Work with the Commercial team and support the creation of sell-in material, pitch decks, and beyond. Partner closely in planning and distribution discussions

Benefits

• Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more.
• 4 months of paid time off for new parents (inclusive of all genders).
• Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
• First dibs on new products.
• A generous discount on products for DECIEM and other Estee Lauder brands

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees