Manager, Brand & Communications - Avestan
About The Position
We are a collective of disrupters and doers, of creatives and scientists, with a mission to reimagine the world of beauty. Since inception, our vertically integrated structure, including our own laboratories, manufacturing, retail stores, and brand infrastructure, have enabled us to rapidly identify opportunities and deliver quality. Home to The Ordinary, NIOD, AVESTAN, and other emerging brands, our goal is to create with purpose. We were founded on the principle of doing everything that others don’t. Because normal gets you nowhere. We are DECIEM, The Abnormal Beauty Company. We are growing rapidly and we’re looking for someone who shares this vision and wants to grow with us! The Manager of Brand & Communications will lead the brand, product, communications, and content strategy for AVESTAN. With a focus on protecting AVESTAN’s unique values and positioning. This incumbent will create talkability for the brand without disrupting its natural magnetism. Reporting to AVESTAN’s Brand Director, the Brand & Communications Manager will work closely with AVESTAN’s retail and creative teams, while also building strong cross-functional working relationships with the wider DECIEM group. This role requires some global travel to AVESTAN locations around the world. This is a hybrid (3 days on-site) role based out of our NYC office.
Requirements
- 4+ years experience in Brand Management, Communications or Marketing
- A history of creating & executing go-to-market and communications strategies with a tight focus on earned media
- Experience working across a conceptual brand or project
- Proven brand message crafting experience
- A history of building and executing highly engaging owned content strategies
- A close pulse on the ever evolving global social media landscape
- Strong media contacts and a good understanding of the creator and tastemaker space
Responsibilities
- Develop an ownable tone of voice for the brand, and ensure consistency across all AVESTAN touchpoints
- Take responsibility for the delivery of quality brand materials, guidelines, and assets
- Develop and execute a global communications strategy for AVESTAN that aligns with the brand’s founding values
- Oversee external communications agencies as needed
- Work collaboratively with AVESTAN’s Head of Brand Experience and Creative team, while building strong relationships with the wider DECIEM team and business affiliates
- Secure high-quality storytelling for AVESTAN, and maintain strong media and tastemaker relationships
- Lead the social media presence for AVESTAN, closely follow community engagement, build relationships, and drive conversation
- Partner with cross-functional teams including Scientific, Digital, Retail, Supply Chain and Finance to execute tactics that will continue to grow brand equity and identify key areas of opportunity for DECIEM globally
- Work with the Commercial team and support the creation of sell-in material, pitch decks, and beyond. Partner closely in planning and distribution discussions.
- Act as key point of contact and ensure the business and key stakeholders are updated on projects, soliciting feedback and engagement when needed
Benefits
- Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more.
- 4 months of paid time off for new parents (inclusive of all genders).
- Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
- First dibs on new products.
- A generous discount on products for DECIEM and other Estee Lauder brands.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
