Brand & Digital Marketing Manager
About The Position
Spotlight Events, Inc. is seeking a creative, strategic, and highly organized Brand & Digital Marketing Manager to join their team. The ideal candidate is passionate about digital marketing, visual storytelling, and building meaningful brand experiences across multiple platforms. This role leads the execution of Spotlight's digital marketing ecosystem, overseeing website management, social media, email marketing, digital advertising, content creation, and brand communications that drive event participation, customer engagement, and overall company visibility. The Brand & Digital Marketing Manager will work closely with the Director of Sales & Marketing to steward the company's digital brand experience, ensure consistency across all customer touchpoints, manage day-to-day digital channels, lead the Marketing team, coordinate contract creative partners, and collaborate across departments to support company-wide initiatives.
Requirements
- Five or more years of digital marketing, brand management, or marketing leadership experience
- Strong leadership, coaching, prioritization, and accountability skills
- Professional photography and videography experience with a strong visual storytelling portfolio
- Experience managing websites, email marketing, social media, digital advertising, SEO, and analytics
- Skilled in using Meta, Google Ads, Google Analytics, Adobe Creative Cloud, Canva, and CMS platforms
- Experience creating social media content, copywriting, and managing online communities
- Experience managing creative vendors, freelancers, and cross-functional marketing projects
- Excellent communication, organization, project management, and analytical thinking skills
- Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field preferred
- Experience in events, performing arts, youth sports, hospitality, or competition industries preferred
Responsibilities
- Execute integrated marketing campaigns across digital channels supporting company goals
- Manage website content, event information, registration, and promotional updates
- Create, publish, and manage social media content and community engagement
- Capture and curate event photography, videography, and digital content
- Optimize digital performance using analytics, SEO, and campaign insights
- Lead the Marketing Team and coordinate creative partners and seasonal content creators
- Provide functional leadership and creative direction to seasonal content creators
- Collaborate across departments to execute company marketing initiatives
- Track KPIs, manage priorities, and report on marketing performance
- Support sales, sponsorships, and events through integrated marketing campaigns
- Strengthen brand awareness through compelling storytelling and digital engagement
- Monitor campaign performance and maximize marketing return on investment
Benefits
- Employee-Owned (ESOP)
- Annual Bonus based on % of EBITDA (20% pool – no max cap, based on plan terms)
- Mission-Driven Work
- Career Pathway
- 401(k) with 3% Company Contribution
- Paid Time Off (PTO), Flex Time, Paid Holidays
- Pre-Tax “Cafeteria” Plan (FSA/HSA eligible)
- Medical, Dental, Vision Coverage
- AFLAC Supplemental Insurance
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What This Job Offers
Job Type
Full-time
Career Level
Manager
