Brand & Digital Director, Sam’s Club Customer Team

Procter & Gamble•Fayetteville, AR

6d•$144,000 - $190,000•Onsite

About The Position

P&G is seeking an experienced and dynamic Brand & Digital Director to lead marketing efforts for the Sam’s Club customer team. This role prioritizes performance marketing and digital acceleration as key drivers for sustainable growth, with a significant portion of business transacted digitally. The ideal candidate will be an exceptional marketing and digital leader with a passion for transforming consumer insights into digital engagement, driving aggressive growth in a dynamic retail environment, and possessing deep expertise across digital acceleration, performance marketing, and capability building. The candidate will also have a strong understanding of shopper behavior, shopper marketing activations, and a demonstrated ability to collaborate and manage customer team dynamics. The role is responsible for defining and executing digital-first marketing strategies that accelerate user growth across P&G categories and deliver superior value for consumers at Sam's Club. This will include combining a portfolio of P&G brand strategies to win consumers with advanced digital and retail media capabilities, leveraging analytics and performance marketing principles to optimize go-to-market execution. This position is for someone who thrives in a collaborative, fast-paced environment, possesses profound digital acumen, and is ready to shape the future of brand engagement at the point of sale.

Requirements

Bachelor's degree required
8+ years of digital marketing experience, with a focus on performance marketing and digital acceleration within a fast-moving consumer goods (FMCG) company, preferably with experience in a club or mass retail environment.
Demonstrated expertise in digital commerce fundamentals, marketing technology (AI, algorithms, off-the-shelf platforms), search strategy, content superiority, and overall digital ecosystem management.
Proven track record of delivering measurable business results and driving market share growth through effective, data-driven digital strategies and commercial acumen.
Deep understanding of retail and retailer dynamics, effective engagement across retailers and brands, and a focus on category growth.
Experience in media planning, media data analytics, and performance marketing.
Strong strategic, analytical, and leadership capabilities to influence diverse stakeholders, translate complex data and digital performance metrics into clear plans, and drive organizational change.
Exceptional learning agility, embracing an "at retail" speed entrepreneurial spirit and proactively seeking knowledge to expand impact.
Excellent communication and interpersonal skills to influence diverse stakeholders internally and externally, including senior retail partners.
Ability to manage multiple complex projects simultaneously in a fast-paced environment.

Nice To Haves

Master's degree (e.g., MBA) preferred.

Responsibilities

Own and drive digital growth strategy and execution across all relevant platforms, ensuring market-leading category growth within digital channels.
Develop and implement comprehensive performance marketing strategies to improve item conversion, increase traffic, and optimize online purchasing. This includes designing both offsite and onsite traffic strategies and plans, identifying retail search and digital content needs, and creating online merchandising strategies with continuous optimization.
Lead the integration and activation of digital media within Sam's Club's ecosystem, leveraging member insights and utilizing both P&G and Sam's media capabilities across Fabric, Home, and Family categories.
Leverage analytics and consumer insights to uncover actionable shopper motivations and barriers, translating these into effective digital marketing programs.
Define, align, and champion the digital vision for P&G at Sam's Club, collaborating with P&G and Sam's leadership to shape future digital activation strategies.
Utilize A/B testing, structured experimentation, and continuous optimization frameworks to refine campaign effectiveness, ad copy, creative assets, and landing page experiences on retailer platform.
Monitor and analyze key performance indicators (KPIs) such as page views, conversion rates, incremental return on ad spend (iROAS) and overall incrementality to drive continuous improvement and optimize media investments and online content.
Identify key digital capability gaps within the Sam's Club commercial organization and proactively develop supporting systems, training, and upskilling plans to fuel sustained digital growth across the team.
Test and learn new platforms, technologies, and retailer capabilities, evaluating their potential to scale and recommending successful initiatives across the business.
Elevate the team's digital skills through training and skill development related to new capabilities, establishing best practices, and scaling successes.
Develop and execute shopper marketing strategies and activations specific to Sam's Club, spanning both digital and in-store touchpoints to drive member engagement and sales.
Partner across the P&G Sam's Club Commercial organization and Sam’s Club team to deliver digital sales growth through identifying category-specific digital growth models and implementing plans to improve overall business performance.
Connect P&G Brands with Members by leveraging the P&G Household Needs portfolio to create omni-channel moments that resonate and align with Sam's Club's strategic priorities.
Collaborate with Sales Directors to sell-in marketing programs to brands and categories to secure superior retail execution.