Brand Development Manager - Manhattan

Round 2 Spirits•Manhattan, NY

21d•Remote

About The Position

The Manhattan Brand Development Manager is responsible for developing and growing Weber Ranch 1902 Vodka throughout Manhattan and the greater New York City market. This role will focus on building strong distributor partnerships, increasing distribution, securing menu placements, driving activations, and developing relationships with key on-premise and off-premise accounts throughout one of the most influential beverage alcohol markets in the country. Success in this role requires a highly visible market presence, exceptional relationship-building skills, and the ability to execute aggressive growth objectives within a competitive, trend-setting market. The ideal candidate will be deeply connected within the Manhattan hospitality community and understand how to leverage key influencers, bartenders, buyers, operators, and industry networks to drive brand awareness and trial. The BDM will report to the Regional Manager and will serve as an ambassador and brand advisor to consumers, wholesalers, and trade. The BDM will also represent the brand at regional and local industry and consumer events and will serve as an important social media liaison in the local market, creating hyper-local content in real time and providing that content to the marketing team for broader syndication.

Requirements

Reside in Manhattan, Brooklyn, Queens, or the greater New York City market.
3+ years of beverage alcohol industry experience.
Supplier, distributor, or agency experience preferred.
Strong existing relationships within the NYC hospitality and beverage community preferred.
Proven success building distributor relationships and driving account execution.
Experience managing both on-premise and off-premise accounts.
Ability to work independently in a remote, field-based environment.
Availability to work evenings and weekends.
Strong presentation, networking, and account management skills.

Nice To Haves

Strong social media influence.
Ability to manage an ad hoc schedule.
A valid driver’s license and automobile or other form of transportation (travel within territory).
Outgoing, competitive personality with superior presentation skills.
Excellent budget management skills.
Must be able to thrive in a team setting.
Proficient in Word, Excel, and PowerPoint.

Responsibilities

Be the face of our brand within the dedicated market and instill brand story and knowledge in multiple avenues each day.
Promote our brand within the targeted consumer audience, including trade and wholesalers.
Manage and attend monthly local events to drive and promote brand awareness.
Utilize all social platforms to support brand and company initiatives. All social media activity must follow company polices.
Seek and secure new brand and consumer opportunities within the assigned market to increase awareness and consumer engagement.
Promote and extend all brand relationships within the dedicated market.
Maintain all industry legal guidelines and maintain compliance with all company policies.
May be required to travel within an assigned territory of the dedicated market. This travel may be up to 50% of your time.
Complete timely expense reporting in compliance with company polices.
Develop and maintain strong working relationships with distributor sales representatives, district managers, and leadership teams.
Conduct regular work-withs and market visits with distributor personnel to drive account execution and brand awareness.
Influence distributor priorities and secure support for key account initiatives and promotional programs.