Brand Development & Activation Director

DEL REAL LLC•Jurupa Valley, CA

4d•Onsite

About The Position

Del Real Foods is seeking a Brand Development & Activation leader to define and drive the company’s brand strategy, positioning, and go-to-market activation across all channels. Reporting directly to the CMO, this leader will be responsible for building strong, differentiated brand equity that translates into measurable awareness, consumer preference, and revenue growth. This role will shape the long-term brand architecture while ensuring flawless execution across campaigns, innovation launches, retail activation, digital platforms, and customer programs. The ideal candidate blends strategic brand thinking with hands-on activation expertise and has a proven track record of transforming brands into category leaders.

Requirements

Clear, differentiated brand positioning in the refrigerated food space
Measurable increases in brand awareness and household penetration
Strong linkage between marketing investment and revenue growth
Consistent, premium brand execution across all touchpoints
Strong, cohesive corporate narrative internally and externally
Recognition of Del Real Foods as a leading, modern food manufacturer
Bachelor’s degree required; MBA or advanced degree preferred
8–12+ years of progressive brand leadership experience within CPG, food, or adjacent consumer industries
Demonstrated success building and scaling brands with measurable gains in awareness, equity, and market share
Proven experience developing integrated marketing strategies across paid, owned, and earned channels
Strong background in corporate communications, public relations, and executive messaging
Experience leading external agencies (creative, media, PR, digital) with high performance standards
Strong financial acumen with demonstrated accountability for marketing investment and ROI
Experience partnering cross-functionally with Sales, Innovation, Finance, and Executive Leadership
Strategic visionary with disciplined execution
Deeply consumer-centric and insight-driven
Commercially grounded and performance-focused
Strong influencer capable of aligning diverse stakeholders
High standards for creative excellence and brand stewardship
Has the ability to turn strangers into Familia
Someone who would proudly and passionately celebrate the Hispanic culture through REAL food.

Nice To Haves

MBA or advanced degree preferred
A passion for rich, vibrant and the insanely crave-able world of good REAL food.

Responsibilities

Lead development of the long-term brand vision, positioning, and value proposition
Define brand architecture, portfolio roles, and innovation guardrails
Ensure consistency across messaging, visual identity, and storytelling
Establish clear brand KPIs tied to awareness, equity, and preference
Develop and execute annual integrated marketing plans aligned to growth priorities
Oversee campaign development across digital, retail, foodservice, social, and experiential channels
Ensure activation plans drive both brand equity and short-term sales impact
Partner with Sales to translate brand strategy into retail and customer activation
Lead development of a cohesive internal and external communications strategy aligned with brand positioning and business objectives
Ensure consistent brand narrative across PR, media relations, digital platforms, trade communications, and executive messaging
Strengthen internal brand alignment by embedding brand values and messaging across the organization
Manage external agency partners for PR and corporate communications as needed
Elevate Del Real Foods’ presence and reputation within the food industry and broader business community
Lead external creative, media, digital, and PR agency partners
Elevate creative standards and ensure work reflects premium, authentic brand storytelling
Drive disciplined briefing and performance evaluation processes
Monitor brand health metrics and campaign ROI
Translate insights into optimization plans
Align marketing investment with business performance objectives
Serve as brand steward across the organization
Ensure cross-functional alignment around brand priorities
Champion consumer-first thinking and elevate marketing capabilities