Brand Designer (Pepsi)

PepsiCo • New York, NY

5d

About The Position

At PepsiCo design, we have a saying: “We’re crazy enough to think we can inspire the future.” This is what drives us, in everything we imagine, develop and execute. Design is a strategic global function for PepsiCo that drives business value by leading innovation, creating experiences, and brand engagements. We are one of the first major food & beverage companies to integrate multiple design disciplines—brand design, design thinking, industrial design, design strategy, front-end innovation—into a single group. Our goal is clear: to connect PepsiCo’s food & beverage portfolios, with today’s hyper-connected, networked users and consumers hungry for meaningful, authentic, and relevant brand experiences across multiple touchpoints and regions of the world.

Requirements

• 2 - 3 years studio experience as a graphic designer taking projects from concept through completion.
• Brand, communication design background, Bachelor's degree in Graphic Design or equivalent experience.
• Background + understanding of brand/graphic design as well as a basic understanding of industrial design + motion preferred.
• Strong portfolio of design work showcasing both print and digital projects.
• Social media-minded curator.
• Digital + photography interest or experience.
• Brand design background and style guideline experience, 360 visual identities.
• Strong typography and layout sensibility.
• Great sketching (digital and/or hand sketching) skills and idea development techniques to create and communicate concepts -- Illustration skills would be a ++.
• Foundational photography skills including lighting, composition, and retouching; ability to articulate ideas conceptually.
• Technically solid, able to illuminate ideas and visualize design stories across a variety of media.
• Expert at Adobe Creative Suite programs.
• Works well with others to deliver results; keeps others informed to avoid unnecessary surprises.

Nice To Haves

• Basic understanding of industrial design + motion preferred.
• Illustration skills would be a ++.

Responsibilities

• Partner closely with functional design experts as well as the business to develop brand design strategies across a spectrum of capabilities including product architecture, innovation pipelines, visual identity systems, design guidelines, packaging design, and structural design.
• Engage with cross-functional teams to drive comprehensive brand and graphic design projects from ideation and strategy to execution.
• Guide brand design, help craft the brand design strategy, and execute major design projects across the portfolio.
• Creating high quality brand design solutions in a rapid paced, high-output environment.
• Present design concepts in a clear and concise manner.
• Quickly sketch ideas to create and communicate concepts.
• Participate and contribute in brainstorm sessions.
• Iterate on designs based on direction and feedback from Brand Design lead(s).
• Design in alignment to evolving brand needs with emphasis on brand consistency + meet business objectives.
• Ideate and construct ideas within a team-based design environment.
• Communicates regularly. Manages own timelines, milestones, and internal deadlines to ensure timely delivery.

Benefits

• Paid parental leave, vacation, sick, and bereavement.
• Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level