Brand Designer

Ideogram•Toronto, ON

28d

About The Position

Ideogram’s mission is to make world-class design accessible to everyone, multiplying human creativity. We build proprietary generative media models and AI native creative workflows, tackling unsolved challenges in graphic design. Our team includes builders with a track record of technology breakthroughs including early research in Diffusion Models, Google’s Imagen, and Imagen Video. We care about design, taste, and craft as much as research and engineering – shipping experiences that creatives actually love. We’ve raised nearly $100M, led by Andreessen Horowitz and Index Ventures. Headquartered in Toronto with a growing team in NYC, we're scaling fast, aiming to triple over the next year. We're a flat team with a culture of high ownership, collaboration, and mentorship. Explore Ideogram 3.0, Canvas, and Character blog posts, and try Ideogram at ideogram.ai. We’re looking for our first Brand Designer to join Ideogram’s Product Design team. In this role, you'll shape how our brand is experienced across every touchpoint, uniting brand expression, design systems, and storytelling into one cohesive visual language. You’ll build and maintain a visual system and asset library that brings Ideogram’s identity to life, ensuring our story feels consistent, expressive, and unique. Working closely with Marketing, Product, and our external creative agency, you’ll evolve Ideogram’s brand for its next stage of growth by balancing craft, clarity, and scalability. This is a unique, blended role at the intersection of brand and product design that is perfect for a designer who’s as obsessed with craft and storytelling as they are with systems and consistency.

Requirements

Experience: 5+ years in brand, motion, visual or marketing design — ideally in a creative tech, AI, or design-led company.
Portfolio: A strong body of work showcasing web, digital, and brand systems that balance craft, clarity, and storytelling.
Systems Thinker: Experience creating scalable design systems and reusable components across channels and platforms.
Cross-Functional Collaborator: Comfortable partnering with product, marketing, and agency teams; thrives in collaborative and fast-paced environments.
Technical Fluency: Expert in Figma for system design and collaboration. Experience using AI coding tools (e.g. Claude Code, Cursor) to rapidly build landing pages, internal branding tools, and interactive prototypes. You'll live in these tools as you explore, refine, and bring ideas to life.
Curious and Iterative:Blends creative intuition with measurable impact by leveraging experimentation, A/B testing, and performance data to guide design decisions and continuous learning.

Responsibilities

Define and Evolve the Brand Guidelines: Build and scale a cohesive brand identity across web, campaigns, and product surfaces, creating the visual foundation for Ideogram’s next phase of growth.
Design High-Impact Marketing and Web Experiences: Partner with product and marketing to design elegant, responsive web experiences and digital campaigns that communicate our story and technology.
Bridge Product and Brand: Work cross-functionally to ensure our brand expression feels consistent and inspiring, from launch moments to UI details.
Collaborate with Our Creative Agency: Translate high-level brand strategy into visual executions, ensuring every asset feels aligned with our tone, aesthetic, and ambition.
Prototype, Test, and Iterate: Explore ideas quickly through sketches, motion studies, and rapid iterations; use feedback and data to refine direction.
Champion Design Excellence and Storytelling: Set a high bar for visual quality and brand consistency while inspiring others to think creatively and craft boldly.

Benefits

Competitive compensation and equity designed to recognize the value and impact of your contributions to Ideogram’s success.
4 weeks of vacation to recharge and explore.
Comprehensive health, vision, and dental coverage starting on day one.
RRSP/401(k) with employer match up to 4% to invest in your future from the moment you join.
Top-of-the-line tools and tech to fuel your creativity and productivity.
Toronto HQ perks: Steps from Union Station and the PATH, with daily in-office lunches and dinners.
Autonomy to explore and experiment — whether you’re testing new ideas, running large-scale experiments, or diving into research, you’ll have access to compute/resources you need when there’s a clear business or creative use case. We encourage curiosity and bold thinking.
A culture of learning and growth, where curiosity is encouraged and mentorship is part of the journey.

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