Brand Designer

Ayr Wellness

15d

About The Position

Ayr Wellness is seeking a Brand Designer to support the day-to-day creative and launch needs across its brands, including HAZE, Later Days, and Kynd. This role involves bringing campaigns, product launches, and retail initiatives to life across digital, wholesale, and in-store channels. The ideal candidate can balance strong creative execution with organization, production coordination, and fast-moving multi-state retail support. This position requires an individual who can take a brand idea and develop it independently, translating concepts into clear creative direction, writing creative briefs, and applying independent creative judgment. A portfolio link is a mandatory application requirement.

Requirements

Adobe Creative Suite
Figma
Canva
3–5 years of experience in brand, creative, or content marketing.
Portfolio demonstrating both design craft and strategic thinking is required.

Nice To Haves

Cannabis industry experience
Video editing / motion graphic
Agency or in-house consumer brand experience preferred.

Responsibilities

Create on-brand digital, retail, and social assets across multiple cannabis brands.
Translate established brand direction into customer-facing creative across print, digital, and in-store channels.
Produce retail and wholesale support materials including signage, displays, sell sheets, menu assets, promotional collateral, and budtender education materials.
Assist with in-store merchandising concepts and retail activations.
Support the development and rollout of new SKUs across multiple brands and markets.
Coordinate launch-related creative assets including packaging updates, retail collateral, wholesale materials, menu assets, and campaign support.
Stay aligned to product calendars and proactively identify upcoming creative and production needs.
Help manage timelines, revisions, approvals, and asset delivery across ongoing campaigns and product launches.
Partner closely with compliance, operations, sales, retail, and external vendors to support smooth product rollouts and marketing execution.
Maintain organized, accurate, and up-to-date customer-facing assets across packaging, digital, wholesale, and retail channels.
Help identify creative and marketing opportunities that support product visibility and sell-through.
Adapt creative and copy to meet compliance standards across multiple regulated markets while maintaining brand consistency.
Prepare submission-ready assets and implement revisions based on compliance feedback and market-specific requirements.