Brand Designer (Pepsi)

PepsiCo•New York, NY

101d•$80,700 - $135,100

About The Position

At PepsiCo design, we have a saying: “We’re crazy enough to think we can inspire the future.” This is what drives us, in everything we imagine, develop and execute. Design is a strategic global function for PepsiCo that drives business value by leading innovation, creating experiences, and brand engagements. We are one of the first major food & beverage companies to integrate multiple design disciplines—brand design, design thinking, industrial design, design strategy, front-end innovation—into a single group. Our goal is clear: to connect PepsiCo’s food & beverage portfolios, with today’s hyper-connected, networked users and consumers hungry for meaningful, authentic, and relevant brand experiences across multiple touchpoints and regions of the world.

Requirements

2 - 3 years studio experience as a graphic designer taking projects from concept through completion
Brand, communication design background, Bachelor's degree in Graphic Design or equivalent experience
Strong portfolio of design work showcasing both print and digital projects
Social media-minded curator
Digital + photography interest or experience
Brand design background and style guideline experience, 360 visual identities
Strong typography and layout sensibility
Great sketching (digital and/or hand sketching) skills and idea development techniques to create and communicate concepts
Foundational photography skills including lighting, composition, and retouching; ability to articulate ideas conceptually
Technically solid, able to illuminate ideas and visualize design stories across a variety of media
Expert at Adobe Creative Suite programs
Works well with others to deliver results; keeps others informed to avoid unnecessary surprises

Nice To Haves

Background + understanding of brand/graphic design as well as a basic understanding of industrial design + motion preferred
Illustration skills would be a ++

Responsibilities

Partner closely with functional design experts as well as the business to develop brand design strategies across a spectrum of capabilities including product architecture, innovation pipelines, visual identity systems, design guidelines, packaging design, and structural design.
Engage with cross-functional teams to drive comprehensive brand and graphic design projects from ideation and strategy to execution.
Guide brand design, help craft the brand design strategy, and execute major design projects across the portfolio.
Creating high quality brand design solutions in a rapid paced, high-output environment.
Present design concepts in a clear and concise manner.
Quickly sketch ideas to create and communicate concepts.
Participate and contribute in brainstorm sessions.
Be able to iterate on designs based on direction and feedback from Brand Design lead(s).
Design in alignment to evolving brand needs with emphasis on brand consistency + meet business objectives.
Ideate and construct ideas within a team-based design environment.
Communicates regularly. Manages own timelines, milestones, and internal deadlines to ensure timely delivery.