Brand Designer

Simile•San Francisco, CA

8d•Remote

About The Position

Simile is building a category. The world's largest enterprises are already using simulated populations to make consequential decisions, and our brand has to match that reality - precise, substantive, and unmistakably ours. Brand design is how a novel idea becomes legible and credible to the executives, strategists, and research leaders who stake real outcomes on it. We have a strong foundation: a name, a voice, and a clear point of view. Your job is to evolve and expand it. You'll define where the brand stretches, where it holds, and how it stays coherent as we move from one product to many and from early adopters to a category the market understands. In this role, you will: Define the visual language of a new category: Build the systems, typography, motion, and imagery that make simulating human behavior feel concrete rather than abstract. There's no competitor to borrow from, which is the point. Own brand end to end: Take campaigns and launches from strategy through concept to shipped execution across web, video, print, environment, and social. Art direct the work, including work you don't personally make. Make the story land: Contribute to positioning and messaging, then translate that thinking into visuals that carry it. The best brand work here starts as an argument, not a layout. Move between systems and craft: Build the guidelines, templates, and system that let quality hold as we scale, and hold the line on kerning, timing, and detail. Both, not one. Design for a high-stakes audience: Our buyers are enterprise executives and research leaders making consequential calls. The brand has to feel ambitious and rigorous at once, never one at the expense of the other. Work fast and iterate in public: Ship, get feedback across multiple workstreams, and revise. Speed is a constraint we design within, not an excuse. Bring conviction and references: Show us what good looks like, argue for it, and expand our collective taste. We want your point of view, not your compliance. Hold the bar: Set a high craft standard while moving at the speed of a company shipping a new category.

Requirements

An exceptional portfolio and track record of taste: Brand work you can walk us through in depth, including the decisions you got wrong. We will look at it closely and care more about it than your resume.
Brand systems thinking, not just execution: Evidence you've built or meaningfully evolved a visual identity. This includes the logic underneath the work, not only the artifacts on top of it.
Range across marketing surfaces: Web, campaigns, launches, decks, events, social, video. You've designed for more than one medium and understand how a brand changes shape between them.
Experience making complex or abstract ideas feel concrete: Technical, research-driven, or category-defining products where the hard part was comprehension.
Elite fundamentals: Typography, layout, color, hierarchy, and composition.
Fluency in Figma and Adobe Creative Suite, plus real curiosity about AI design tools: We expect you to be experimenting with generative models, not waiting to see how they shake out.
Creativity, attention to detail, and clarity of thought: You can take a position on why a design is right and explain it to people who will push back.

Nice To Haves

Founding or early-startup experience, or time at a design agency or freelancing.
Experience building a brand through a category-creation moment
Motion, 3D, illustration, or editorial design as a second gear beyond core brand work.
Genuine interest in the underlying science: behavioral research, social science, or how models of people actually work.

Responsibilities

Define the visual language of a new category: Build the systems, typography, motion, and imagery that make simulating human behavior feel concrete rather than abstract.
Own brand end to end: Take campaigns and launches from strategy through concept to shipped execution across web, video, print, environment, and social. Art direct the work, including work you don't personally make.
Make the story land: Contribute to positioning and messaging, then translate that thinking into visuals that carry it.
Move between systems and craft: Build the guidelines, templates, and system that let quality hold as we scale, and hold the line on kerning, timing, and detail.
Design for a high-stakes audience: Our buyers are enterprise executives and research leaders making consequential calls.
Work fast and iterate in public: Ship, get feedback across multiple workstreams, and revise.
Bring conviction and references: Show us what good looks like, argue for it, and expand our collective taste.