Brand Designer

WQED Multimedia•Pittsburgh, PA

2d•Onsite

About The Position

WQED seeks a Brand Designer to create and strengthen the visual identities that shape how audiences recognize our programs, services, campaigns, and community initiatives. Reporting to the Marketing Director, this role works upstream: developing logos, sub-brands, campaign systems, and core creative that can be applied consistently across direct mail, print, digital, video, and broadcast platforms. We’re looking for someone with a strong point of view who can create visually compelling graphics while also seeing the big picture — thinking strategically and practically about brand alignment, scalability across channels, and the cumulative impression each design makes on our audience. The ideal candidate will bring expert knowledge of current design software, skill across every step of the design process from concept to completion, and a strong understanding of branding and marketing.

Requirements

Three or more years of professional graphic-design experience, including demonstrated work in brand identity and campaign development.
Portfolio showing strong concept development, logo design, typography, layout, color, and application across print and digital formats.
Advanced proficiency in Adobe Creative Cloud, particularly Illustrator, InDesign, and Photoshop.
Experience preparing production-ready files for print, direct mail, digital, and large-format or environmental applications.
Ability to build coherent visual systems that are distinctive, scalable, and practical for others to use.
Strong creative judgment, initiative, and problem-solving skills.
Clear communication and presentation skills, including the ability to explain design decisions and incorporate constructive feedback.
Strong organization, attention to detail, and ability to manage multiple projects and deadlines.
Ability to work independently and collaboratively across marketing, content, production, fundraising, education, and digital teams.

Nice To Haves

Experience with motion graphics, 3D design, or designing identities intended for animation.
Experience managing print production or working with outside creative and production vendors.

Responsibilities

Develop logos, sub-brands, visual identities, and campaign systems for WQED programs, services, events, fundraising, education, and community initiatives.
Create core campaign materials and design applications for direct mail, print collateral, advertising, email, web, social media, presentations, signage, merchandise, and other audience touchpoints.
Lead the design process from initial concept through review, refinement, production, and final delivery.
Translate marketing objectives and audience needs into clear visual concepts, not simply execute predetermined ideas.
Create practical brand guides, templates, and asset packages that others can apply consistently across platforms.
Collaborate with the Broadcast Promotion Manager and Motion Graphic Designer to ensure brand identities translate effectively and consistently to video, animation, broadcast, and streaming content.
Partner with cross-functional teams to support cohesive audience experiences.
Protect and strengthen WQED’s overall brand, while allowing individual programs and initiatives to have appropriately distinct identities.
Prepare accurate, production-ready files and coordinate with printers, fabricators, or other vendors as needed.
Maintain organized source files, templates, brand assets, and documentation.