Freelance Brand Designer

Mindrift • New York, NY

4d • Remote

About The Position

Mindrift is seeking a skilled Brand Designer for the Tendem project, focusing on data scraping workflows within an AI + human system. The role involves collaborating with AI agents and providing critical thinking, domain expertise, and strategic vision to build modern visual foundations. This is a part-time, remote freelance opportunity for creative professionals experienced in brand asset creation, visual identity development, and maintaining brand consistency. The Mindrift platform connects specialists with AI projects from major tech innovators, aiming to unlock Generative AI's potential by leveraging global expertise. As a Brand Designer, you will be responsible for brand asset creation, visual identity, and ensuring brand consistency, acting as the architect of the brand identity, modernizing aesthetics, and ensuring cohesive visual touchpoints across various mediums using industry-standard design tools.

Requirements

• At least 2 years of relevant experience in brand design, graphic design, art direction, or visual communications.
• Brand Identity Creation: Expertise in building foundational assets from scratch, including scalable logos, distinct color palettes, and typography systems.
• Design Tools: Deep proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma for crafting and managing core design assets.
• Cross-Medium Adaptation: Proven ability to translate brand DNA perfectly across varied formats, from digital social media kits to corporate pitch decks and print materials.
• Brand System Architecture: Strong organizational skills to develop clear brand guidelines, style guides, and structured asset libraries for wider team use.
• English proficiency: Upper-intermediate (B2) or above (required).

Nice To Haves

• Bachelor’s or Master’s Degree in Graphic Design, Visual Arts, Communication Design, or related creative fields is a plus.
• A strategic, detail-obsessed mindset focused on long-term brand equity.
• Strong dedication to visual consistency and functioning as a true brand gatekeeper.
• Self-directed work ethic with the ability to troubleshoot independently and deliver high-quality assets.
• Portfolio showcasing branding work (logos, identity systems, guidelines) must be included in the CV.

Responsibilities

• Develop foundational brand assets, including logos, complete visual identities, and comprehensive color schemes.
• Create, systematically organize, and deliver necessary variations of core brand elements.
• Act as the strict gatekeeper for brand consistency across all internal and external materials, including pitch decks and social media kits.
• Build scalable, long-lasting visual systems that align with modern design standards.
• Enforce design quality through cross-platform validation, ensuring brand aesthetics translate flawlessly across both digital and print mediums.
• Create training prompts to refine AI-generated outputs, helping shape how AI understands and builds cohesive brand identities.

Benefits

• Contribute to projects aligned with your expertise on your own schedule.
• Earn up to $50 per hour equivalent, depending on level and pace of contribution.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: Associate degree