Brand Design Lead

PandaDoc
$140,000 - $170,000

About The Position

PandaDoc's Brand Studio is looking for a Brand Design Lead to join our team of creatives. We're evolving how PandaDoc shows up in the world — bolder, more cinematic, more human — and this role is central to making that real. You'll own the visual execution of our brand across key brand moments: out-of-home, events, integrated campaigns, and the big creative swings that define how the market sees us. This is a senior IC role. You'll concept, design, and art direct across a broad range of channels and mediums — bringing sharp creative thinking to brand campaigns while staying hands-on with execution. You're the kind of designer who can set the visual direction for a campaign and then see it through to final delivery. You're also fluent in AI-powered design tools and excited about building processes that increase creative velocity, volume, and quality without sacrificing craft. You've designed across a broad spectrum of channels, mediums, and placements — OOH, digital, events, paid social, and beyond — and you know how to flex your thinking for each one. You'll work as a peer to other Brand Studio leads, collaborating closely on visual identity, campaign creative, and cross-functional projects — reporting directly to the Creative Director on the Brand Studio team, which sits within Corporate Marketing.

Requirements

  • 6+ years of brand or visual design experience, with a portfolio demonstrating strong campaign concepting and execution
  • Proven experience designing across a broad range of channels and placements — print media, OOH, digital, events, paid social, brand campaigns, and more. You're not a specialist in one format; you're fluent across all of them.
  • Strong visual sensibility — you can direct photography, establish tone, and give feedback that makes work sharper
  • Expertise in Figma, Adobe Illustrator, Photoshop, and the broader Adobe Creative Suite
  • Expertise with design systems and brand governance — you've helped evolve a visual identity, not just execute within one
  • Proficiency in AI design tools and the ability to apply them to real production workflows — accelerating output without compromising craft
  • Proficiency in digital user experiences — landing pages, web, email
  • Experience working in-house at a B2B SaaS or tech company (agency experience considered with strong brand portfolio)

Nice To Haves

  • Illustration skills

Responsibilities

  • Lead brand campaigns: Own the visual direction for our brand campaigns — integrated campaigns, out-of-home, events, experiential activations, and beyond — from brief through final delivery. You concept, design, and set the visual creative across a broad range of channels and mediums. You understand how a brand idea lives on a billboard, a trade show floor, and a paid social feed — and what each one needs to land.
  • Collaborates across disciples: Partner with copywriters, video and motion creatives, and marketing stakeholders to bring integrated ideas to life. You give direction as clearly as you take it.
  • Contribute to visual identity: Partner with Brand Studio leadership on the evolution of PandaDoc's visual identity — typography, color, composition, photography direction, and design system guardrails. You're a steward of the brand, not just an executor of it.
  • Maintain quality and consistency: Review brand creative across the team and ensure everything going out the door reflects the standard we're building toward.
  • Build AI-powered design processes: Identify and implement AI tools that increase design output and creative velocity — from automating repetitive production tasks to exploring generative tools that accelerate concepting and iteration. You're not replacing craft with AI; you're using it to protect time for the work that actually requires it.

Benefits

  • Competitive compensation
  • Best-in-class perks and benefits
  • Employees may be able to purchase company stock (or receive annual bonuses)
  • Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans.
  • 13.34+ hours of paid time off per month
  • 6 self care days
  • Birthday PTO day
  • 12 company paid holidays off per year
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