Brand Coordinator

Blackberry Farm•Maryville, TN

2d•Hybrid

About The Position

Be a part of the iconic Blackberry brand as a Brand Coordinator. We are looking for an engaged, creative, and conscientious marketing professional to join our small, yet dynamic marketing team at Blackberry. The Brand Coordinator will be a brand representative for Blackberry Farm, Blackberry Mountain, High Hampton and Blackberry Farm Design. This position will assist the Marketing team in day-to-day responsibilities including digital and print communication needs, guest communication, e-commerce marketing support, brand strategy execution, reporting, and media requests and support. The Brand Coordinator will work closely with the Assistant Director to assist with projects related to brand development including coordination and management of Blackberry Farm, Blackberry Mountain, High Hampton, Blackberry Farm Shop, and Blackberry Farm Design, on-site communications and branding, social media sites and general online presence through the planning and creation of email and social media campaigns, press releases, and web content as well as partnership program support. The ideal candidate is a creative communications coordinator with strong competency in organization and copywriting. Candidate should demonstrate intellectual curiosity in the digital space with an eye for design, have a working knowledge of graphic and web design, be a creative thinker who is quick on their feet and enjoys being up-to-date on world cultures as well as market, social and industry trends and be an enthusiastic team player with strong written and verbal communication.

Requirements

College Degree in Marketing, Communications, or PR preferred
1-2 years of experience or equivalent combination of education and work experience
Working knowledge of social media channels and trends
Strong organizational and time management skills
Must have excellent verbal and written communication skills
Ability to understand departmental policies and procedures and to make independent judgments in absence of supervision
Must have a very good understanding of Facebook, Twitter, Craft CMS, as well as Microsoft Office Suite
Basic math skills

Nice To Haves

Adobe Creative Suite (Photoshop, InDesign, Lightroom) is a plus
Monday.com and Salesforce knowledge or familiarity
Must be capable of learning new computer software programs quickly

Responsibilities

Work closely with Assistant Director to manage multiple projects from concept to completion related to brands and execution of strategy
Support community and media relations strategies
Support Special Event communications, materials, website and announcements
Assist with onsite communications and branding
Manage production needs and requests
Report analytics and audience engagement including website, press and advertising
Coordinate content and campaign assets across all platforms and responsible for changes on websites, social channels, iPad(s), app(s), online reservation system
Coordinate, manage and proofread all communications projects (including website, email marketing, paid and organic social media, and e-commerce support) with a deep understanding of the Blackberry brand voice and strong attention to grammar, SEO, and channel guidelines.
Co-create and execute monthly brand plans including social media, email, and external and internal communication strategies and content.
Assist with content calendar creation for each channel and brand
Coordinate website design and updates – including but not limited to edits, updates, changes, homepage updates, picture sizing, vendor communication, etc.
Report and support SEO work including Google AdWords and social media ad management
Coordinate pre-arrival digital communication for guests
Keeps a digital marketing calendar to track and manage all changes
Guest assistance with shops and online reservations or any marketing-related questions.
Supports partnership relationships
Reports customer engagement for collaboration campaigns
Records engagement and history with partnership campaigns
Assist with photoshoots
Photo asset management as needed
Photo and Video requests as needed for both internal and external images
Maintain budget support and tracking
Weekly website analytics and future reporting through GA4 and Salesforce
Attend meetings as needed and report to the Assistant Director
Other tasks as assigned
Must comply with all company policies and procedures.
To perform the essential functions of this position regular and consistent attendance is required.
Must be able to work well with other Team Members and Managers and interact with our guests.