brand communications manager (public relations)

Starbucks•Seattle, WA

3d•Hybrid

About The Position

Starbucks is seeking a brand communications manager (public relations) to develop and execute public relations and earned media strategies for seasonal campaigns, driving excitement, awareness, and cultural conversation. This role is for a strategic public relations professional with a passion for storytelling, consumer trends, and bringing big moments to life.

Requirements

A well-rounded background in external communications and public relations, equal parts storyteller, strategist, and media relations expert.
Experience in consumer or brand public relations, preferably at a global consumer brand and/or at a PR agency (at least 7 years).
Proven success developing and executing national consumer public relations campaigns that generate meaningful earned media results (at least 7 years).
Proven ability to build and maintain strong relationships with consumer, lifestyle, business, and trade journalists while securing impactful media coverage and storytelling opportunities.
Thrive in a highly collaborative, fast-paced environment, partnering across functions to bring great ideas to life while navigating competing priorities, evolving business needs, and complex communications challenges.

Responsibilities

Develop and lead integrated public relations and external communications plans that elevate Starbucks customer experience through compelling storytelling, earned media engagement, executive visibility opportunities, and proactive reputation management.
Develop narratives, press materials, media briefings, and messaging that drives earned media coverage and audience engagement.
Partner across marketing, product, social, and internal communications teams to deliver coordinated go-to-market public relations campaigns that maximize earned media impact.
Proactively identify, pitch, and secure meaningful earned media opportunities, building relationships with key journalists, influencers, and industry stakeholders while operating in accordance with Starbucks guiding principles.

Benefits

medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits.
short-term and long-term disability
paid parental leave
family expansion reimbursement
paid vacation from date of hire
sick time (accrued at 1 hour for every 25 hours worked)
eight paid holidays
two personal days per year
401(k) retirement plan with employer match
discounted company stock program (S.I.P.)
Starbucks equity program (Bean Stock)
incentivized emergency savings
financial well-being tools
100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan
student loan management resources
access to other educational opportunities
backup care
DACA reimbursement