Brand and Integrated Marketing Manager

Emerson•Elyria, OH

About The Position

If you are a Brand and Integrated Marketing Manager professional looking for an opportunity to grow your career, this role offers the chance to shape and elevate the Greenlee brand within Emerson’s Professional Tools portfolio. You will lead the development and execution of an integrated North American go‑to‑market strategy, balancing long‑term brand vision with impactful commercialization, customer engagement, and high‑performing marketing initiatives.

Requirements

5+ years' experience developing and delivering integrated brand or marketing strategies.
Skill in leading cross‑functional initiatives in partnership with Sales, Product, and external agencies.
Ability to design and execute multi-channel marketing programs across digital, social, email, events, and PR.
Strong storytelling, communication, and presentation abilities.
Comfort using data and performance insights to guide strategy and evaluate results.
Experience managing or mentoring others is helpful.
Ability to travel up to 25%, including monthly travel to Rockford, IL.

Nice To Haves

Knowledge of how Paid, Owned, and Earned media channels work together to drive brand performance.
Experience balancing both strategic leadership and hands-on execution.
Familiarity with marketing analytics, content strategy, marketing automation, or CRM-enabled programs.
Proficiency with common marketing and business software tools.
Experience supporting trade-focused or professional end‑user brands.

Responsibilities

Lead Greenlee’s integrated go‑to‑market strategy across Paid, Owned, and Earned channels.
Serve as the primary steward of the brand, ensuring consistency, authenticity, and alignment across all customer-facing initiatives.
Develop a deep understanding of the Greenlee audience, competitive environment, and key market trends to inform positioning, messaging, and strategic decision-making.
Partner with Product Management and Sales to build effective commercialization programs that support major launches and business priorities.
Design and execute marketing campaigns grounded in customer needs, brand goals, and measurable business objectives.
Guide audience strategy, messaging, and content development in partnership with internal teams and external experts to ensure alignment across the full customer journey
Direct the creation of compelling creative assets and marketing content to support high-impact execution.
Shape paid media strategy and oversee performance tracking, measurement, and ROI reporting
Manage influencer, social media, and public relations programs to grow community engagement and strengthen brand credibility.
Lead outbound email marketing and marketing automation initiatives, collaborating with specialists to support subscriber growth and effective storytelling
Support sales enablement, merchandising, and channel marketing teams through tools, programs, and creative resources.
Represent the brand at tradeshows, events, and customer engagements to build relationships, capture insights, and strengthen brand presence.
Partner closely with the RIDGID brand marketing team to drive alignment, knowledge-sharing, and efficiencies across the Professional Tools organization.
Monitor analytics, champion a test‑and‑learn approach, and continuously optimize channel performance.
Mentor one direct team member while influencing broader cross-functional teams