Sr Director, Brand and Integrated Marketing - Venmo

PayPal • Chicago, IL

15d • Hybrid

About The Position

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers. We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities. We are seeking a strategic, results-driven Senior Director of Strategy and Integrated Marketing to lead our integrated marketing and operations teams. This role will play a pivotal part in shaping Venmo’s marketing strategy, aligning marketing activities with business objectives, and ensuring operational excellence. The ideal candidate has a proven track record in driving integrated campaigns, marketing attribution, budget management, and cross-functional leadership.
Venmo is more than just a payment platform; it's a lifestyle, a community, and a way for people to connect and share experiences. With millions of users worldwide, we aim to simplify and enhance the way people move money, whether splitting bills, sharing purchases, or sending gifts. Join us in driving innovation and creating meaningful connections for our users.

Requirements

• 15+ years of experience in marketing, with a focus on integrated marketing, strategy + planning, and budget management.
• Proven ability to lead cross-functional teams, drive alignment, and deliver results in a fast-paced environment.
• Experience building and developing campaigns for top brands in culture.
• Strong analytical skills, experience in marketing attribution models and forecasting a plus
• Exceptional communication skills, with the ability to present effectively to stakeholders at all levels.
• Experience managing significant marketing budgets and driving operational efficiency.
• Demonstrated expertise in campaign measurement and ROI optimization.
• Ability to balance strategic thinking with tactical execution and brand savviness to drive outcomes.
• Bachelor’s degree in Marketing, Business, or a related field.

Responsibilities

• Strategic Leadership: Develop and oversee Venmo’s integrated marketing strategy, aligning it with company goals and long-term business objectives.
• Collaborate with product, design, and analytics teams to ensure campaigns drive user acquisition, engagement, and retention.
• Partner with leadership to identify growth initiatives and translate them into actionable marketing plans.
• Integrated Marketing: Lead a high-performing integrated marketing team to create and execute multi-channel campaigns, ensuring consistent messaging and measurable outcomes.
• Champion innovative marketing strategies, leveraging consumer + cultural insights, brand strategy and data analytics.
• Own creative execution, reviews with cross-functional leadership, and timely delivery to maximize business performance.
• Help define KPIs and metrics to measure the success of campaigns, ensuring alignment with business outcomes.
• Operations and Budget Management: Oversee the operations team responsible for forecasting and attributing marketing budgets to business outcomes in partnership with finance.
• Manage the annual marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Collaborate with Leadership and Finance to streamline processes for real-time marketing budget tracking, reporting, and optimization.
• Cross-Functional Collaboration: Serve as a liaison between marketing, commercial, and product teams to ensure seamless integration of marketing efforts with broader business objectives.
• Foster a culture of collaboration, innovation, and accountability across teams.
• Provide mentorship and professional development opportunities for team members, building a strong and motivated, diverse team culture.

Benefits

• At PayPal, we’re committed to building an equitable and inclusive global economy.
• And we can’t do this without our most important asset-you.
• That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most.
• We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

What This Job Offers

• Job Type: Full-time
• Career Level: Director