Senior Brand Analyst / Brand Analyst

Hormel Foods Family of Companies•Chicago, IL

3d•Hybrid

About The Position

Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue. Its brands include PLANTERS®, SKIPPY®, SPAM®, HORMEL® NATURAL CHOICE®, APPLEGATE®, WHOLLY®, HORMEL® BLACK LABEL®, COLUMBUS®, JENNIE-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America’s most responsible companies by Newsweek, recognized by TIME magazine as one of the World’s Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts. For more information, visit hormelfoods.com.

Requirements

Bachelor’s degree or equivalent experience
1+ years in sales, marketing, or analytics
Strong analytical, storytelling, and presentation skills
Excellent communication and interpersonal skills
Ability to manage multiple priorities with attention to detail
Excel skills: proficiency in data visualization
Must be a Citizen or National of the United States, a lawful, permanent resident, or have authorization to work in the United States.
Applicants must not now, or in the future, require sponsorship for an employment visa.

Nice To Haves

2+ years in sales, marketing, or analytics
Experience with POS and household panel data specifically syndicated and retailer data sources (Circana, Scintilla, 84.51, Kantar and Mintel)
Proven ability to synthesize and translate multiple data sources into an effective sales story for different levels of audiences

Responsibilities

Lead Brand Analytics for HORMEL Pepperoni and GATHERINGS Brands: Transform complex datasets into actionable insights that influence marketing and sales decisions.
Strategic Cross-Functional Partnership: Provide market, customer, and competitive insights that inform marketing investments and retail strategy in partnership with Brand Managers and National Category Sales Managers.
Consultant Management: Partner with Circana consultants to maintain data quality and project prioritization.
Innovation Support: Contribute to the success of new item introduction by sizing opportunities, examining trends, setting performance goals and tracking performance against KPIs.
Sales Enablement: Create Insights Driven Selling materials that help sales teams achieve retailer acceptance for new items and defend core products.
Retailer Insights: Partner with Field Sales Analytics to uncover retailer level trends for premium customers, driving improvement in customer results.
Omni Channel Consultant: Partner with internal eComm teams to uncover opportunities to drive growth in the digital space.
Reporting Excellence: Streamline monthly and quarterly reports, reducing turnaround time and improving decision speed.
Integrated Business Planning: Support integrated business planning and provide strategic support throughout the process.
Performance Monitoring: Track market share, sales trends, innovation, and buyer behavior to identify growth opportunities for HORMEL Pepperoni and GATHERINGS brands.
Thought Leadership: Act as a strategic advisor, applying CPG industry knowledge to solve category and brand challenges, influencing enterprise-level planning decisions.