Senior Analyst, Brand Communications

Kraft Heinz • Chicago, IL

1d • Onsite

About The Position

Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer… really understand the consumer. They ask questions. Find answers. As the Sr. Analyst, you will be responsible for partnering with incredible creative talent to activate this brand in the culture, deepen emotional connection with the brand, and drive home our leadership credentials in value, convenience and taste. You will be asked to think differently about how we advertise, and to inspire others to do the same.

Requirements

• 2+ years of experience in related field (marketing preferred)
• Strong ability to turn analysis into actionable insights
• Passion to understand consumer culture, interests, attitudes and trends
• Excellent organizational skills, detail-oriented, timeline management skills
• Critical thinking, self-starter with ability to balance competing priorities
• Collaborative and acts with a sense of urgency
• Ability to clearly and concisely relay important details and updates

Responsibilities

• Support breakthrough communications that will build brand equity and drive long-term growth for the business
• Help execute end to end creative strategy
• Support creative brief development for external collaborators, including the business problem to be solved
• Help identify best ideas for development
• Lead agency discussion, owner of feedback to lead agency
• Think strategically and holistically across full marketing mix, with specific focus and passion on emerging platforms
• Support reporting on activation performance
• Influence, and collaborate with, category marketing, central marketing, consumer insights, sales, finance, and agency partners to take creative ideas & activations from concept to reality
• Help lead discussions during presentations with business unit and marketing senior leadership
• Lead full cross-agency team (creative, social, media, PR) to bring ideas to life and extend campaign across relevant channels
• Advocate for a deep comprehension of the consumer and use consumer insights to drive brand and campaign strategy
• Responsible for assessing data analysis to inform strategies and assess in-market results to drive business objectives
• Responsible for delivering creative work and activations on time and on budget

Benefits

• Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs.
• Events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
• Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Employee Assistance Program , Wellbeing Programs, Family Support Programs
• 401k, Life, Accidental Death & Dismemberment, Disability

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed