Brand Ambassador

Edrington•Miami, FL

1d•Hybrid

About The Position

The Macallan Brand Ambassador’s role is to engage and build strategic partnerships with top influential groups, consumers and media, by bringing The Macallan “world” to life. They are required to inspire, educate, and recruit these audiences with unique and impactful experiences. As a secondary focus, The Macallan Brand Ambassador supports major brand initiatives, and helps deliver targeted portfolio performance. The role will involve extensive event hosting and travel within the region of location, and to Scotland to liaise with the global brand and distillery teams and host key influencer visits. The Ambassador will be tasked with establishing long term relationships with prestige clients and measured on The Macallan’s CRM tool. The Brand Ambassador is the face of The Macallan brand in Miami and responsible for the education and engagement of consumers, influencer groups, media and internal/external stakeholders, including Edrington commercial teams. They will help to drive an increase in The Macallan’s ‘salience’, as measured by established tracking tools.

Requirements

Degree-level education or luxury sector experience
Experience with luxury brands and high-net-worth clientele
Brand, category and portfolio strategy expertise
Strong presentation, communication and negotiation skills
Leadership, mentoring and training experience
Self-directed with clear ownership and accountability
International travel experience
Confident, personable and polished presence
Strong organisation and prioritisation skills
Relationship-builder with strong networking capability
Quality-focused with high attention to detail and customer experience
Brand Ambassador experience
Luxury spirits or premium hospitality background
Passion for whisky
Experience in leading global bars and hotels
Alcohol industry or advanced bartending/service qualifications
Brand messaging and positioning knowledge

Responsibilities

Act as the in-market authority for The Macallan, delivering premium tastings and distinctive brand experiences
Support the planning and delivery of experiential events and consumer engagement initiatives
Represent the brand at priority consumer, influencer and media occasions
Build and manage high-value networks, including collectors and professional groups, via CRM (HubSpot)
Support Direct-to-Consumer and Private Client teams in recruiting high-potential clients
Partner with Marketing and Education teams to deliver on-brand activations and communications
Collaborate with the Brand Education Manager and contribute to the global education and marketing network
Grow a local social media presence in line with brand guidelines
Identify and deliver local brand-building opportunities with commercial teams
Manage T&E and activation budgets efficiently
Ensure CRM best practice and data protection compliance
Work with retained agencies to engage key Miami-based media and influencers

Benefits

Salary $90,000 - $112,000 per annum + Annual Bonus
25 days of Vacation Time - including Holiday Break from December 25th through 31st
Sick Leave Days and Company Holidays
Health Insurance with Premiums fully paid by Edrington for Employees and Dependents
401(k) Retirement Plan with Company Match
Life Insurance and Disability Plans
Pre-Tax Benefits
Fitness Reimbursement Program
Tuition Reimbursement Program
24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
50:50 hybrid working
26 weeks’ paid maternity, paternity and adoption leave
Up to five paid carers leave days a year
Generous annual product allowance
Company Events