Brand Ambassador

Warrior Sports (New Balance)•Unorganized Rainy River, ON

21d•Hybrid

About The Position

Headquartered in Shelby Township, Michigan, Warrior Sports is recognized as one of the sporting goods industry’s premier manufacturers of innovative, high-performance, cutting-edge equipment, footwear, and apparel for lacrosse and hockey athletes of all ages and abilities. Founded in 1992, Warrior was acquired by privately held New Balance Athletic Shoe, Inc. in February 2004. The 2007 acquisition of Boston-based Brine Sporting Goods further established Warrior Sports as the dominant force in the lacrosse and hockey world. We are seeking a dynamic, relationship-driven Hybrid Brand & Ontario Market Ambassador to serve as the face of our Hockey and Lacrosse brands within the assigned territory. This role blends field sales, brand ambassadorship, influencer marketing, and retail execution. The Ambassador will drive product sell-through at retail, build deep relationships with dealers and community influencers, execute activations and events, and generate authentic brand engagement both in-person and digitally. Role Objective This role exists to strengthen brand presence at retail and within the local hockey and lacrosse communities, enhance product sell-through, and create authentic consumer advocacy through consistent on-the-ground engagement.

Requirements

1–3+ years of experience in field sales, brand ambassadorship, or marketing.
Proven ability to drive in-store sales, influence consumer purchasing, and build long-term retail relationships.
Strong understanding of influencer, experiential, and grassroots marketing.
Comfortable creating social media and digital content that aligns with brand guidelines.
Excellent interpersonal, communication, and presentation skills.
Ability to work independently while collaborating effectively with internal teams.
Passion for hockey and lacrosse strongly preferred.
Bilingual English/French preferred or required depending on territory.
Ability to travel frequently within the assigned territory and work evenings/weekends for events when required.

Responsibilities

Act as the primary regional face of the brand, engaging consumers, retail staff, coaches, and associations, and high level players
Drive retail sell-through by maintaining strong in-store presence, merchandising product, identifying inventory gaps, and supporting reorder opportunities.
Plan, execute, and attend retail activations, demo days, launch events, and on-ice events to educate consumers and staff.
Educate retail staff through product knowledge (PK) sessions, feature & benefit training, and EPP engagement.
Develop and maintain strong relationships with key dealers, local associations, leagues, schools, coaches, and influential players.
Create engaging social and digital content from events and store visits to support both brand and retailer marketing initiatives.
Collaborate closely with sales and marketing teams on local campaigns, promotions, and community initiatives.
Provide product testing support, market feedback, and competitive insights back to internal product and marketing teams.
Support team sales efforts by coaching dealers on how to grow team business and position the brand as their primary supplier.
Monitor competitor activity, promotions, and new product launches within the territory.