Brand Ambassador

Dufry•Hudson, OH

20d•Onsite

About The Position

The Brand Ambassador (also described as a Liquor Consultant) works at a store in John F. Kennedy International Airport Terminal 8, selling wine and spirits and representing multiple brands to customers. The role supports store sales, productivity, and service goals by applying selling skills and service standards, providing informed product guidance, and helping ensure customer needs are consistently exceeded. The position includes a full-time schedule with open and flexible availability for varied weekday, weekend, and holiday shifts.

Requirements

Ability to drive sales in a customer-centered environment.
Excellent customer service skills and demonstrable experience dealing with demanding customers.
Excellent verbal communication and relational skills.
Ability to handle stressful situations diplomatically and professionally.
Open and flexible availability to work varied shifts on weekdays, weekends, and holidays.

Responsibilities

Monitor and respond to product in-stock positions, maintaining appropriate stock levels across multiple store locations.
Supervise the food, wine, and spirit tasting bar, ensuring customers are served promptly, courteously, and responsibly.
Carry out merchandising display guidelines and keep merchandise neat and attractively displayed.
Provide customers with proactive, friendly, and informed product information.
Ensure point-of-sale materials are current, relevant, and in good condition.
Liaise with internal business partners to maximize the impact of product promotions.
Carry out promotional initiatives and programs.
Recommend changes to maximize product-line effectiveness.
Provide market and status reports as required by management.
Perform other service functions as required.
Practice safety consciousness at all times.
Maintain the store image by following dress guidelines.
Keep the work area and equipment clean and organized.