Brand Ambassador

CONE DISTRIBUTING INC•Ocala, FL
•$52,000 - $60,000•Onsite

About The Position

The Brand Ambassador works to profitably increase retail sales of Team Cone’s total product portfolio in on- and off-premise accounts. The role engages existing and new consumers through sampling and promotional events to encourage product purchases, and supports account managers with product sales, execution, and retail marketing. The Brand Ambassador learns and follows Cone Distributing’s Retail Call Standards and quality assurance policies. The position involves regular travel across Team Cone market areas, including occasional overnight travel, and evening and weekend work as needed. The stated schedule is Tuesday through Saturday.

Requirements

  • Able to work autonomously.
  • Able to travel to and work in all Team Cone market areas, including occasional overnight travel.
  • Available to work evenings and weekends as needed; the listed schedule is Tuesday through Saturday.
  • Working knowledge of Microsoft Office software, including Outlook, Excel, and Word.
  • Able to speak in front of groups of 10 or more.
  • Strong analytical and organizational skills.
  • Maintain a professional appearance in accordance with company policy.
  • Follow safety rules and safe equipment-use practices daily.
  • Able to pass a drug and background check.
  • Maintain a safe driving record.
  • Able to responsibly transport and manage samples used in the market.
  • Able to obtain and maintain a state-issued salesperson of wine and spirits license.
  • High school diploma.
  • Salary range: $52,000–$60,000.

Nice To Haves

  • Two-year degree preferred.
  • Experience in marketing, promotions, and special events is a plus.

Responsibilities

  • Plan, organize, and execute sampling events, promotional events, and other events according to the promotional calendar and directions.
  • Share key learnings from sampling events with the appropriate department head.
  • Maintain current product knowledge for assigned promoted brands.
  • Represent Team Cone professionally.
  • Train account staff on promoting and selling Team Cone products.
  • Work with retailers to maximize sales, product execution, and promotion.
  • Use the proper quantity of point-of-sale materials during promotional events.
  • Conduct at least 10 sampling, promotional, or special events each week according to the monthly promotional schedule.
  • Help expand Team Cone product distribution while promoting products.
  • Maintain positive working relationships with account owners, managers, and employees.
  • Monitor competitive activity and identify sales opportunities in accounts; report findings to the appropriate department head.
  • Show an interest in the business success of each account.
  • Maintain clear communication with Team Cone employees and account owners, managers, and employees.
  • Share information at sales meetings that can benefit the company’s promotional strategy.
  • Prepare weekly promotional recaps.
  • Communicate new distribution and promotional opportunities to account managers.
  • Operate, protect, and return issued equipment, including phones, handheld devices, and vehicles.
  • Follow company policies and procedures, applicable local, state, and federal regulations, and safe work practices.
  • Report accidents and injuries to the direct manager and follow company policy.
  • Manage within assigned budgets.
  • Obtain and maintain a state-issued salesperson of wine and spirits license.
  • Interact with Team Cone members, vendors, and customers in a way that supports Team Cone’s core values.
  • Safely and responsibly offer retailer and consumer sampling of spirits, wine, malt and hemp beverages, kratom, kava, and other consumables.
  • Work with account managers and customers to achieve new distribution, menu placement, and repeat purchases through sampling and promotional activities.
  • Provide ongoing feedback regarding spirits department development and growth.
  • Attend monthly sales plan meetings.
  • Keep the vehicle clean and orderly and follow equipment safety rules.
  • Transport and manage market samples responsibly.
  • Immediately report traffic violations that may affect insurability.
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