Brand Ambassador - Stanley Park

Labatt Breweries of Canada•Vancouver, BC

1d•Onsite

About The Position

Stanley Park Brewing is looking for an energetic, outgoing, and self-motivated Brand Ambassador & Events Coordinator to help bring our brand to life across Vancouver and the Lower Mainland. In this newly created role, you’ll be responsible for planning and executing grassroots community events, building meaningful local partnerships, and creating memorable experiences that grow awareness and love for the Stanley Park Brewing brand. This role is equal parts event coordination, brand storytelling, relationship building, and hands-on execution. One day you might be organizing a community sampling event, and the next you could be pouring beer at a festival, setting up a booth, or collaborating with our sales and marketing teams on new initiatives. If you’re passionate about craft beer, thrive in fast-paced environments, and love taking ownership of projects from idea to execution — this role is for you.

Requirements

A natural people person who loves building relationships and engaging with the community
Self-starter mentality with the ability to work independently and take ownership of projects
Passion for craft beer and enthusiasm for the Stanley Park Brewing brand
Strong organizational and time management skills with the ability to multitask in a fast-paced environment
Creative thinker with a proactive, “make it happen” attitude
Comfortable with hands-on physical event work, including lifting and setup/teardown duties
Strong communication and interpersonal skills
Ability to work evenings, weekends, and occasional holidays as required by events
Education or experience with sales, marketing, events, or other brand ambassador experience, ideally in a CPG or beverage environment.
Valid driver’s license and access to a reliable vehicle
Ability to travel throughout Vancouver and the Lower Mainland

Responsibilities

Execute Stanley Park Brewing’s grassroots community engagement strategy to drive trial, awareness, and brand affinity
Build and maintain relationships with local businesses, community groups, clubs, associations, first responders, and other community partners
Identify and coordinate sponsorships, sampling opportunities, and community partnerships that align with the SPB brand
Become a knowledgeable ambassador for the Stanley Park Brewing portfolio and brand story
Develop and maintain monthly event and sampling plans aligned with annual goals and KPIs
Track, evaluate, and report on the success of events and activations
Plan, coordinate, and execute community events and brand activations throughout the Lower Mainland
Set up and tear down event booths, signage, draught systems, and promotional materials
Assist with transportation, organization, and upkeep of event equipment and merchandise
Load in/load out kegs and troubleshoot draught equipment when needed
Represent the brand professionally and enthusiastically at all events
Support the Sales and Marketing teams with product samplings, merchandising, and customer engagement initiatives
Collaborate cross-functionally to ensure events and activations are executed seamlessly
Provide ongoing feedback and creative ideas to help evolve and improve the program