Brand Advocate

The NOW Chandler•Chandler, AZ

4d•Hybrid

About The Position

The NOW Chandler is a boutique wellness destination that offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We have reimagined the neighborhood spa experience by combining approachable luxury, high-quality massage services, and customized enhancements designed to promote relaxation and well-being. As part of a growing and innovative wellness brand, we are dedicated to delivering exceptional guest experiences, fostering meaningful community connections, and making self-care an essential part of everyday life. We are seeking a detail-oriented and passionate Brand Advocate to help drive our marketing goals and grow brand awareness within the community. This role supports the execution of marketing initiatives developed in partnership with the General Manager and Owner, ensuring brand consistency and alignment across all efforts. In this position, you will represent The NOW Chandler within the local community, serving as the face of the brand at events, partnership activations, and networking opportunities. You will be responsible for cultivating community and referral partnerships, coordinating influencer collaborations, and executing marketing initiatives that increase brand awareness, guest engagement, and membership growth through community outreach, content creation, social media management, promotional campaigns, and special events, while ensuring all efforts align with brand standards and business objectives. The ideal candidate is passionate about self-care and wellness, highly organized, able to work independently, and thrives in an environment that balances both creative and administrative responsibilities. Strong communication skills, attention to detail, and the ability to build meaningful relationships within the community are essential for success in this role.

Requirements

Detail-oriented
Passionate about self-care and wellness
Highly organized
Able to work independently
Thrives in an environment that balances both creative and administrative responsibilities
Strong communication skills
Attention to detail
Ability to build meaningful relationships within the community

Responsibilities

Serve as the face of our location and brand, embodying its values, mission, and aesthetic at all times.
Work with other brands to create in-person and online marketing events (pop ups).
Attend events to educate potential customers on The NOW and the benefits of massage.
Encourage bookings with promotional offers.
Engage directly with potential customers to educate them on The NOW Chandler, encourage booking with special codes, and encourage membership.
Attend monthly Chamber events – Wake Up Chandler and Business After Business to promote Chandler, establish community relationships, seek partnerships, and educate attendees on current promotions.
Look into Leads Groups with the Chamber as well.
Work with Cody at The NOW corporate office to identify potential influencers, identify potential influencers directly, reach out to influencers to offer trade deals and arrange to greet influencers in boutique once scheduled.
Create and post to boutique page and work with Kelly on best practices for these and boosted posts.
Work with guests to create posts, reels and stories that feature The NOW Chandler.
Attend regular meetings with Owner & General Manager to review the success of each individual effort.