Brand Activation and Engagement Marketing Manager, Sports and Entertainment, Platform and Devices Marketing

Google•Los Angeles, CA

3d•$142,000 - $205,000

About The Position

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Requirements

Bachelor's degree or equivalent practical experience.
6 years of experience leading multi-year partnerships with sports leagues or entertainment properties.
Experience in consumer marketing, brand partnerships, or experiential marketing for a brand.
Experience managing cross-functional or cross-team projects.

Nice To Haves

Experience in managing relationships with creative and production agencies, talent, and influencers.
Experience in campaign measurement, including brand lift studies, Return on Investment (ROI) analysis, and budget management with a data-driven mindset.
Understanding of full-funnel marketing and how to integrate brand initiatives with sales, retail, and partner marketing channels.
Ability to develop and execute 360-degree marketing campaigns and experiential activations from strategy through measurement.
Excellent project management, communication, and presentation skills, with a keen eye for creative detail.

Responsibilities

Drive end-to-end strategy for major brand partnerships, including the National Women's Soccer League (NWSL) and premier cultural entities.
Execute 360-degree GTM plans for cultural moments and product launches, integrating paid media, social, Customer Relationship Management (CRM), Public Relations (PR), and retail to drive multi-channel business.
Design immersive experiential activations and brand moments that align with core partnership priorities.
Serve as the central point of contact for cultural marketing, aligning cross-functional teams (Product, Sales, Legal, PR) and managing agency partners from creative ideation to post-campaign analysis.