Brand Account Manager

Kline Franchising, Inc. • Cornelius, NC

8d

About The Position

The Brand Account Manager serves as the primary bridge between stakeholders and the creative team, ensuring that all work is clearly scoped, properly prioritized, and aligned to business objectives in an internal agency environment that will scale to take on select external clients. This role owns intake, prioritization, communication, and workflow clarity—enabling the creative team to focus on delivering high-quality work across Burn Brands, including Burn Boot Camp, Burn Nutrition, Burn On Demand, Kids Camp, and related initiatives. Operating within a Performance Marketing organization, the role will deliver campaigns in partnership with Media/CRM/Web teams, using data to brief, iterate, and scale concepts that move funnel metrics (CTR, CVR, CPA, ROAS). The Brand Account Manager leans into analytics to drive data-informed content and creative—translating insights into hypotheses, creative variations, and rapid iterations that compound results.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent work experience).
• 5+ years of experience in account services, project management, or a similar role, with at least 2 years in a leadership capacity.
• Performance mindset: demonstrable experience turning analytics into content decisions and rapid iteration.
• Experience evaluating or implementing AI tools, automation workflows, or external production partners
• Systems thinker with a bias toward efficiency and scalability
• Creative agency experience strongly preferred.
• Strong understanding of content production processes across video, photography, design, and copy.
• Proven leadership and project management skills; ability to inspire and motivate a creative team.
• Proficiency with project management platforms (Wrike, Asana, etc.), including time-tracking and resource management tools.
• Exceptional communication and collaboration skills.
• Proven experience delivering campaign creative inside a Performance Marketing organization, partnering closely with Media/CRM/Web to hit growth KPIs.
• Demonstrated ability to turn insights into data-informed creative decisions: brief from insights, prioritize hypotheses, and scale winners.

Nice To Haves

• Experience in fitness, wellness, lifestyle, or franchise branding a plus.

Responsibilities

• Own the creative intake process (Wrike or equivalent)
• Collaborate with the Brand Creative Lead and Production Manager to ensure all requests are complete, scoped, and aligned to business goals
• Manage the creative request pipeline and serve as the main point of contact across all internal and external stakeholders
• Partner with leadership to resolve prioritization conflicts and set expectations for timelines, deliverables and scope
• Oversee the construction of data-informed creative briefs that include clear hypotheses, target segments, insight sources, success metrics, and test matrices (A/B and multivariate).
• Manage workflows and prioritize projects to maximize efficiency and output.
• Establish and maintain a creative content calendar aligned with Burn Brands’ master calendar.
• Implement time tracking across all creative team projects to ensure accountability and workload balance.
• Track and report billable hours for both internal campaigns and external client projects.
• Provide regular progress updates and resource allocation reports to key stakeholders.
• Stand up agile boards (i.e., Wrike), manage WIP limits, and remove blockers to maintain predictable throughput.
• Review and ensure final asset delivery and traffic management.
• Uphold the integrity of Burn Brands’ identity across all content.
• Identify opportunities to elevate storytelling and engagement through emerging platforms, formats, and creative approaches.
• Identify opportunities to scale content creation and adaptation through AI tools, automation, and workflow integrations
• Evaluate and recommend external vendors, freelancers, or platforms to increase production capacity and speed
• Partner with the Production Manager to implement scalable solutions for formatting, resizing, and distributing content across channels and franchise locations
• Support the development of a content syndication system, ensuring assets can be efficiently adapted and distributed at scale
• Collaborate with creative and production teams to ensure automation enhances (rather than compromises) brand quality

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level