Branch Director (Personal Care)

ATC•Rio Grande City, TX

23h•Onsite

About The Position

We're a leading provider of in-home healthcare across Texas, is seeking a results-driven Branch Director to lead operations, compliance, and business development for our Personal Care services. We serve communities across Central and South Texas, including Austin, San Antonio, Del Rio, Eagle Pass, Harlingen, Laredo, McAllen, Pearsall, Robstown, Uvalde, and Rio Grande City. Our Mission: To improve lives through compassionate care in the home and community, guided by our core values: Respect, Promise, Grateful, Integrity, and Honor.

Requirements

High school diploma required
3–5 years leadership in home health, personal care, or related field
Minimum 2 years in a director-level role
Knowledge of Texas Medicaid and EVV compliance
Strong leadership, organizational, and strategic thinking skills
Proven success in business development, referral growth, or market expansion
Bilingual (English/Spanish) required

Nice To Haves

Bachelor’s preferred

Responsibilities

Lead overall branch operations, ensuring compliance with Texas Medicaid, EVV requirements and all state and payer regulations
Drive business development and census growth through referral relationships, community partnerships, and local marketing initiatives
Develop and execute strategic plans to expand market presence and identify new growth opportunities
Manage branch financial performance, including P&L, cost control, and payroll accuracy
Recruit, lead, and develop staff to support high performance, engagement, and retention
Oversee service quality and ensure prompt resolution of client concerns
Promote caregiver engagement through training, communication, and in-office support initiatives
Represent the organization in the community through events, hiring fairs, and outreach efforts