Book Blast Event Marketing Manager

Collective Goods Holdings, Inc.•Louisville, CO

28d•$80,000•Remote

About The Position

The Book Blast Product Marketing Manager is responsible for the communication, creative development, and ongoing optimization of the Book Blast program. This role serves as the marketing owner of Book Blast, overseeing how the program is positioned, communicated, experienced and improved year over year. The Product Marketing Manager works cross-functionally with Customer Success, Sales, Operations, Creative, Technology and Marketing teams to ensure Book Blast continues to deliver strong results for schools while helping more students build home libraries. The ideal candidate combines product thinking, marketing strategy, customer insight, and performance optimization to continually improve participation, engagement, and literacy outcomes.

Requirements

4+ years of marketing experience
Experience developing integrated marketing campaigns
Strong copywriting and messaging skills
Experience managing creative projects and vendors
Experience analyzing campaign performance and customer behavior
Experience working cross-functionally to drive business outcomes

Nice To Haves

Product marketing experience
Education, literacy, fundraising, or event-based marketing experience
Email marketing experience
Customer journey optimization experience
A/B testing experience
Creative development
Project management

Responsibilities

Serve as the marketing manager of the Book Blast program.
Program positioning and messaging
Annual program planning
Product enhancement recommendations
Reading engagement initiatives
Childcare and middle school program evolution
Parent education strategy
Seasonal campaign development
Program roadmap input
Partner with leadership and cross-functional teams to identify opportunities for innovation and growth.
Own the communication framework that supports Book Blast participation and engagement.
Parent email communications
Parent SMS communications
Principal communications
Teacher communications
Sponsor communications
Landing page messaging
FAQ development
Communication calendars
Seasonal messaging updates
Ensure all communications are clear, compelling, and aligned with program goals.
Lead the development of customer-facing Book Blast marketing assets.
Treasure Maps
Flyers
Posters
Launch materials
Parent videos
Explainer videos
Social media content
Email creative
School toolkits
Event collateral
Reading engagement materials
Develop creative briefs and partner with internal and external creative resources.
Identify opportunities to improve program performance across all Book Blast events.
Registration rates
Treasure Map completion rates
Contribution rates
Parent understanding
Student engagement
Communication performance
Use data and customer insights to drive continuous improvement.
Develop and optimize participation drivers throughout the Book Blast experience.
Reading engagement concepts
Seasonal themes
Student motivation programs
Teacher motivation programs
Treasure Chest promotions
Drawing concepts
Recognition programs
Evaluate new ideas and measure their effectiveness.
Own the testing roadmap for Book Blast communications and engagement programs.
Subject lines
Calls-to-action
Communication cadence
Videos
Landing pages
Incentives
Messaging frameworks
Creative concepts
Parent education content
Translate learnings into actionable program improvements.
While Customer Success owns school relationships and retention, this role owns the marketing systems, communications, creative assets, and engagement strategies that support successful events.
Embraces an AI-first mindset by proactively identifying opportunities to leverage AI.
Evaluates emerging AI tools and capabilities, recommending and adopting solutions that enhance marketing effectiveness and operational efficiency.
Applies critical thinking and professional judgment to validate AI-generated content, ensuring accuracy, and brand alignment.
Collaborates with cross-functional teams to identify and implement AI-driven solutions that improve customer experience and business performance.
Continuously develops AI proficiency by staying informed of evolving technologies.