Biologicals Product Lead

Syngenta Group

3d•Remote

About The Position

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all –while minimizing the use of land and other agricultural inputs. Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold. Syngenta Crop Protection is headquartered in Switzerland. Please note: This role will support Canada. The role can be supported remotely from within the Canada area. Optimal support locations are in the Calgary, AB, and Guelph, ON areas. At Syngenta, our goal is to build the most collaborative and trustworthy team in agriculture, providing top-quality seeds and innovative crop protection solutions that improve farmers' success. To support this mission, Syngenta's Crop Protection Commercial Team is seeking a Product Lead Biologicals. This role will develop strategies and provide leadership to maximize the lifetime profitability of products from test tube to exit, while ensuring the Canadian business receives strong brands that are well designed, properly positioned, and efficiently supplied for incorporation into customer offers.

Requirements

A minimum of a B.Sc. degree, preferably in Agriculture, Marketing, Business Administration, or a related discipline.
A minimum of 5 years of Ag Product Marketing and/or Sales experience.
Commercial experience in the Crop Protection industry.
Up to 20% travel is required.
Must have a valid passport.

Nice To Haves

Keen understanding of agriculture, marketplace dynamics, and customer needs.
Knowledge of Product Marketing principles: positioning, market and financial analysis, and communications.
Knowledge of Ag product development processes, regulatory requirements, and production and logistical systems.
Knowledge of Ag brand strategy development and implementation.
Ability to effectively interact across functional groups.

Responsibilities

Lead the development of product strategies, from acquisition and development through post-patent and exit.
Direct and approve product developments, including new AIs, formulation, packaging, and label enhancements, to ensure maximum impact in the marketplace.
Manage contribution of products and product lines by driving maximum revenue, allocating fixed resources, and managing product cost.
Establish brand pricing strategy, including net price, and manage territory pricing consistency.
Deliver strong brand awareness and positioning by collaborating with the Marketing Communications Team on brand advertising and promotion, ensuring brand consistency across solutions.
Manage third-party AIs or brands in the portfolio, ensuring consistency with brand strategy.
Work closely with Business Development to develop, implement, and manage post-patent strategies.
Manage product supply levels and establish and allocate safety stocks.
Develop short- and long-term marketing plans and product forecasts (sales, volumes, and profit contribution).
Contribute to global and regional product strategy development as a member of the Product Leadership Team.