Bilingual SEO Specialist

CSN Collision

About The Position

CSN Collision safely repairs more than 200,000 vehicles each year, helping Canadians get back on the road with confidence and peace of mind. Since 2002, CSN has grown into a leader in collision repair, with over 350 locations across Canada, the United States, and Italy. The Bilingual SEO Specialist is responsible for planning, executing, and optimizing search engine strategies to improve organic visibility and performance across CSN Collision’s digital ecosystem. This role focuses on technical SEO, on-page optimization, local SEO, and content development for shop microsites across multiple markets, including Canada (English and French), the United States, and Italy. Working closely with the Marketing Director and cross-functional teams, the SEO Specialist will leverage data, tools, and AI-driven solutions to improve search rankings, drive traffic, and support overall business growth.

Requirements

Bilingual English/French
4–6 years of experience in a marketing-related role, with at least 2–3 years of hands-on SEO experience
Proven track record of improving organic search performance through technical, on-page, and off-page SEO strategies
Strong experience with SEO tools such as SEMrush, Ahrefs, Google Search Console, and Google Analytics
Experience optimizing website content and structure for both search engines and users
Familiarity with local SEO and multi-location business optimization
Knowledge and experience using AI tools
Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
Communication: Strong verbal and written communication skills; clear, professional, and collaborative
Decision Making: Ability to work independently while knowing when to seek input
Organization & Time Management: Strong planning skills with the ability to manage multiple priorities and deadlines
Accountability: Takes ownership of responsibilities and delivers on commitments
Collaboration: Works effectively with diverse stakeholders and teams
Problem Solving: Analytical mindset with a proactive approach to identifying and resolving issues

Nice To Haves

Experience working in an agency environment
Experience with multi-language or international SEO (French and/or Italian markets preferred)
Experience with landing page creation and optimization
Familiarity with CMS platforms such as WordPress and SharePoint
Experience in the automotive or collision repair industry
Working knowledge of French (written and/or spoken)

Responsibilities

Conduct keyword research, competitor analysis, and search trend analysis across multiple regions (Canada, Quebec, U.S., and Italy)
Optimize the CSN website and shop microsites using SEO best practices, including metadata, internal linking, structured content, and technical enhancements
Develop and implement scalable on-page content strategies tailored to local markets, including French-language optimization for Quebec
Execute technical SEO initiatives such as site audits, crawlability improvements, indexing, and performance optimization
Develop and manage off-page SEO strategies, including link building and backlink acquisition
Optimize and manage local listings (e.g., Google Business Profiles) to improve local search visibility
Monitor, analyze, and report on SEO performance, providing actionable insights and recommendations
Collaborate with internal teams to support website updates, landing page optimization, and SEO best practices
Ensure SEO consistency across multiple markets, adapting strategies to regional behaviors and languages
Support and execute SEM campaigns, including Google Ads, for CSN shops across Canada
Collaborate with the marketing team on campaigns and initiatives
Maintain the CSN intranet homepage and Marketing SharePoint site
Support internal and external communications, including email campaigns
Assist with planning and execution of regional meetings and company events
Contribute ideas to improve marketing and communication strategies and processes