Bilingual Sales Executive (English and Spanish)

Goodshuffle Pro•Washington, DC

3d•$80,000 - $110,000•Hybrid

About The Position

Goodshuffle powers the events industry, which relies on passion and determination. Many small businesses in this industry currently manage operations with spreadsheets or less. Goodshuffle aims to provide tools that match their dedication to creating memorable moments. The company's mission is to bring joy to the business of events. This role is part of building a sales team that turns prospects into evangelists by leveraging AI for administrative tasks, allowing focus on genuine human connection. The company is scaling and hiring strategically in markets where the sales executive can meet prospects locally, tap into communities, and travel to trade shows. They are looking for competitive collaborators who understand that delivering value is key. This specific role is designed for a market where the event rental industry is deeply bilingual. The sales executive will work with Spanish-speaking operators locally and support expansion into the Mexico market, building relationships, running demos, and closing deals in both English and Spanish. The role involves owning the full sales cycle from qualification to close to advocacy. Success is defined by hitting revenue targets and building compound growth through community presence and customer advocacy.

Requirements

Bilingual fluency (English/Spanish): You'll sell in both languages — locally with Spanish-speaking event operators and as part of our Mexico market expansion. This is a requirement, not a preference.
1-3 years sales experience (SDR to early AE or career changer with transferable skills)
Competitive nature: Seeks measured, recognized, rewarded performance
Change-driven: Excited by new tools and processes, not frustrated
Clear communicator: Matches tone from first-time owners to seasoned operators
Well-traveled: Navigates new cities independently, seeks strangers to connect with, maintains distant relationships
AI-native: Uses AI as thinking partner, not just writing assistant

Nice To Haves

HubSpot, Claude, or automation tool mastery
Events/hospitality background
SMB or vertical SaaS experience
Trade show and hybrid selling experience
Track record of 12+ months at/above quota
Ties to the local Latino event community or experience selling into Latin American markets

Responsibilities

Own full sales cycle, ramp to quota within 2 quarters, build self-sustaining pipeline through events and vertical relationships
Source 25% of pipeline through strategic outbound, referrals, and AI workflows while qualifying with DRIVE methodology
Optimize demo-to-close rates, manage disciplined pipeline, deliver accurate forecasts
Develop deep knowledge in 2-3 event verticals, leverage AI tools to maximize relationship-building time
Conduct discovery calls, demos, and follow-up in English and Spanish with local operators and prospects in the Mexico market