BDC Manager

Arnie Bauer Buick Cadillac GMCMatteson, IL
Hybrid

About The Position

Arnie Bauer Buick GMC Cadillac has been in business for over 80 years and is committed to meeting the needs of its customers and community with a full selection of new and used cars, trucks, and SUVs, as well as a parts and service center. The BDC Manager is a high-level "Revenue Architect" responsible for leading a multi-site team of multiple agents. This role is tasked with defining lead processes, innovating through technology (Matador AI, Cognitgo), and ensuring that monthly store goals are met through aggressive opportunity mining and creative offer positioning. The goal is to drive traffic, client retention, and consistent effective communication.

Requirements

  • High-level "Revenue Architect" responsible for leading a multi-site team of multiple agents.
  • Ability to define lead processes and innovate through technology (Matador AI, Cognitgo).
  • Ensure monthly store goals are met through aggressive opportunity mining and creative offer positioning.
  • Drive traffic, client retention, and consistent effective communication.
  • Process-driven innovator who views the CRM as a gold mine.
  • Ability to engineer the best deals and hold the team accountable to the highest standards of execution.
  • Experience managing a team of agents across multiple locations.
  • Proficiency with CRM systems and data analysis.
  • Understanding of automotive sales processes and lead management.
  • Experience with AI-driven sales tools (Matador AI) and service drive management tools (Cognitgo) is a plus.
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Ability to work under pressure and meet aggressive goals.

Nice To Haves

  • Experience with Matador AI.
  • Experience with Cognitgo.
  • Experience in the automotive industry.
  • Experience with DART reports.

Responsibilities

  • Translate complex factory incentives, rebates, and programs into "Best Quote" templates for the BDC team.
  • Partner with leadership to create "Hero Deals" and outreach specials that align with inventory aging and store volume goals.
  • Create the "Best Quote" framework for newest models/deals to ensure agents are leading with the strongest possible value proposition.
  • Proactively "mine" the CRM and database for specific opportunities (lease pull-aheads, high-equity trades, aged inventory leads) to bridge gaps in monthly store goals.
  • Define, document, and enforce the "Standard Operating Procedure" (SOP) for every lead type (Fresh Leads, Manifest, AI-Hand-offs, Service-to-Sales).
  • Coordinate with the Marketing Director to ensure manifest lists are actively "conquered" by agents with scripts that match marketing creative.
  • Establish and audit a mandatory daily task list for agents at both locations, including zeroing out daily tasks/follow-ups, real-time monitoring of Matador AI engagements, and consistent "Service Drive" sweeps via Cognitgo.
  • Review every sales alert for non-buys, identify the "why," and implement immediate process adjustments or "save" attempts.
  • Conduct weekly 1-on-1s with all 3 agents to review D2E metrics and call quality.
  • Manage the engagement flow of Matador AI, refine its "voice," and ensure a 100% "warm hand-off" rate to live agents.
  • Take full ownership of the Service Drive sales funnel using Cognitgo, ensuring no high-probability prospect leaves without a BDC touchpoint or appraisal offer.
  • Achieve a 10% or above Internet Close Ratio.
  • Ensure 100% completion of defined daily tasks and lead workflows, utilizing video.
  • Ensure new "Best Quote" templates are live within 24 hours of new incentives.
  • Increase the percentage of "showroom visits" from lost leads turned back into active appointments.
  • Hit specific brand-level goals (e.g., Cadillac vs. CPO) through targeted mining.
  • Manage 2 agents at the Matteson hub and provide weekly on-site or high-touch remote management of 1 agent at the Wilmington satellite location to ensure process alignment.

Benefits

  • Competitive Benefits Package for full-time employees
  • Additional Coverage Options – including accident, cancer, and disability insurance
  • 401(k) after 1 year of employment
  • GM Employee Pricing on new car
  • Closed on Sundays
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