BC&P Acquisitions Marketing Business Manager

Capital One • McLean, VA

7d

About The Position

BC&P Acquisitions Marketing Business Manager Summary: The Brand and Acquisitions Marketing team within Business Cards & Payments (BC&P) is seeking a Business Manager to join the Direct Mail Channel team. This team manages the strategy and marketing delivery of a key BC&P marketing channel with responsibility to generate business value via new card-account generation. This is an exciting opportunity if you’re looking for a role that combines credit skills, strategy and marketing in a high-growth space. In this role you will own the Invitation To Apply (ITA) Strategy within BCP Direct Mail. ITA will account for half of BCP Direct mail volume at destination. Components of this include: Owning the Targeting Strategy: Make changes to targeting frameworks (Ex: owning credit decisions for introducing & changing models, segmentation and approach), & introduce new targeting frameworks Own the Product strategy: Decide which BCP Cashback and Miles products (and with what terms) you want to mail Influence at all levels: Present your vision directly to senior leaders internally and influence key partners (Data Science, Apollo, Creative teams, DM Operations) to bring ideas and opportunities to life As a Business Analysis Manager at Capital One, you will apply your strategic and analytical skills to major company challenges. You'll team with world-class professionals to develop and test strategies that ultimately impact the bottom line. And you will do it all in a collaborative environment that values your insight, encourages you to take on new responsibility, promotes continuous learning, and rewards innovation. Why work here? Business Card & Payments (BC&P) is unique from other areas of Capital One’s business, where innovative solutions are necessary as we seek to emulate our customers’ ability to innovate and problem solve You’re making a difference with Small Businesses, they find creative ways to use rewards to grow their business and be better employers BC&P Leaders value investing in Associate development with robust onboarding, which provides context necessary for success and learning opportunities to develop skills and expertise for professional growth

Requirements

• Strategic & analytic orientation: A proven track record of decision making and problem solving based on analytics. Conceptual thinking skills must be complemented by a strong quantitative orientation, given that a large part of the business is based on rigorous analytic marketing & credit risk management
• Strong business judgment, leadership and integrity: He/she should be a tenacious decision maker, able to bring a healthy, aggressive, yet responsible approach to business
• Solid people leadership experience: Ability to build and leverage the capabilities of a high-performing team, as well as business partners across the enterprise. He/she should foster innovation, drive critical decisions, hold business partners accountable, and be able to consistently deliver results
• Strong executive communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills
• Clear results orientation: display an intense focus on achieving both short and long term goals. He/she should be able to drive and execute an agenda in an uncertain and fluid environment
• Successful track record of thriving in a fast paced, entrepreneurial and dynamic environment.
• At least 3 years of professional experience performing analysis
• Currently has, or is in the process of obtaining one of the following with an expectation that the required degree will be obtained on or before the scheduled start date: A Bachelor's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer engineering, Software engineering, Mechanical engineering, Information Systems or a related quantitative field) A Master's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer Engineering, Software Engineering, Mechanical engineering, Information Systems or a related quantitative field) or an MBA with a quantitative concentration

Nice To Haves

• Previous consulting experience is a plus
• Master’s Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering
• 5+ years of experience in analysis
• 2+ years of experience in financial services
• 1+ year of experience in consulting
• 2+ years of experience in people management

Responsibilities

• Strategic leadership: Develop business strategies that will drive growth, profitability, and competitive success for Capital One in the face of shifting consumer and regulatory demands
• Leadership: May manage and develop 1-2 analysts. Coaching and mentoring associates with a goal of developing and retaining talent at Capital One
• Product: Develop and implement new product and pricing strategies for various lending products; lead product level modeling/analytics
• Marketing: Lead direct-to-consumer marketing efforts for select products, and strategic intent for products distributed through the retail channel. Build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver on new go-to-market strategies
• Credit Risk: Drive step-change improvements in credit performance by connecting drivers of future consumer credit trends to historical behavior, creating risk models, and testing hypotheses using rigorous monitoring and analysis
• Execution: Manage and sequence delivery of business intent, build business requirements and execute against the product strategy. Oversee multiple projects and programs concurrently
• Partnership: Work closely with colleagues across Capital One including: IT, Sales, Operations, Finance and others to drive improvement in quality, volume, service, and profitability

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees