B2B Marketing Manager- Salt Lake City, Utah
About The Position
If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families. The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: Grade: Professional 308 Pay Range: $75,200.00 - $112,700.00
Requirements
- Bachelor’s degree in Marketing or a related field
- Five (5) years of related marketing experience
Nice To Haves
- Experience in B2B marketing, demand generation, and/or partner marketing.
- Understanding of business development principles and market positioning.
Responsibilities
- Manage new campaigns and strategies to support college goals, from helping the Senior Manager on strategy brief creation through to delivery of final creative.
- Manage new product launch and product redevelopment process, including development of new creative and launch of program-specific initiatives.
- Help develop annual college marketing strategy, including goals with measurable KPIs, audiences, and messaging for brand/paid media, content, and partnerships.
- Help track campaigns, launches, and follow up across strategy.
- Understand target forecasts, monthly adjustments, and strategies/tactics for hitting targets.
- Help launch specific tactics and initiatives to drive growth.
- Build relationships of trust with college program cluster teams – academic deans and program chairs
- Understand and stay up on external and internal factors influencing college performance.
- Read industry publications and news to understand our students and prospects and the industry the college serves.
- Translate college strategy into tactical execution by working with the college director to understand goals and audiences.
- Research new audience targeting, industry publications, industry groups and associations, and other program level marketing opportunities
- Work closely with the internal and agency creative teams to ensure that creative requests are accurate, on time, and on brand
- Research strategic program and audience media placements, develop plans and budgets, manage creative requests and production.
- Performs other related duties as assigned.
Benefits
- medical, dental, vision, telehealth and mental healthcare
- health savings account and flexible spending account
- basic and voluntary life insurance
- disability coverage
- accident, critical illness and hospital indemnity supplemental coverages
- legal and identity theft coverage
- retirement savings plan
- wellbeing program
- discounted WGU tuition
- flexible paid time off for rest and relaxation with no need for accrual
- flexible paid sick time with no need for accrual
- 11 paid holidays
- other paid leaves, including up to 12 weeks of parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
