B2B Growth Marketing Manager

SonderMind Careers•Denver, CO

1d•$108,000 - $120,000

About The Position

We're looking for a hands-on B2B Growth Marketing Manager to own and execute demand generation campaigns that drive our enterprise business forward. You'll build and scale multi-channel campaigns that generate qualified leads and fuel pipeline growth across our Health Systems, Veterans Affairs, Payor, and Partnership business lines. This role sits at the intersection of marketing execution and business impact—you'll create campaigns that don't just generate awareness, but convert enterprise partners and activate referrals into active care. This is a scrappy, execution-heavy role for someone who thrives on ownership, precision, and measurable results. If you're a low-ego self-starter who turns strategy into action and loves seeing your work directly contribute to revenue growth, this is your opportunity.

Requirements

5–7 years of experience in B2B or demand generation marketing, ideally within healthcare, digital health, or SaaS, with a demonstrated ability to achieve lead and pipeline growth.
Strong understanding of B2B digital marketing channels, including SEM, paid advertising, email marketing, SEO, ABM, and content marketing.
Proven ability to manage complex campaign execution, timelines, and reporting with precision and attention to detail.
Adept at using data and metrics to evaluate performance and inform decision-making.
Skilled at working across Marketing, Sales, and other stakeholder teams to achieve shared goals.
Experienced with Salesforce, HubSpot, Google Analytics, Looker and campaign reporting platforms.
Thrives in a dynamic environment with evolving priorities and multiple stakeholder inputs.
Passionate about expanding access to effective mental health care and advancing SonderMind’s purpose-driven mission.

Nice To Haves

Experience in Healthcare, Mental Healthcare, SaaS, or technology industries is strongly preferred. Experience marketing to health plans, health systems, payors, and physicians a plus.
Experience in a digital health growth-stage startup is a plus.

Responsibilities

Execute integrated, full-funnel campaigns across email, paid media, SEO, webinars, and events that generate partnership leads and referral volume
Manage campaigns end-to-end in HubSpot and Salesforce, optimizing performance and spend to hit pipeline targets
Track lead progression and ensure seamless handoffs between Marketing and Sales
Partner with Lifecycle Marketing to build campaigns that convert referrals into active clients
Analyze the referral funnel, identify drop-offs, and implement data-driven fixes to improve conversion rates
Support 1:1 and 1:few ABM campaigns for high-priority accounts
Develop personalized messaging that deepens relationships and accelerates deals
Build pitch decks, case studies, one-pagers, and nurture templates that help Sales close deals
Adapt content for enterprise partners and referral audiences
Own SonderMind's presence at industry conferences (Behavioral Health Tech, RISE, etc.)
Coordinate sponsorships, booth logistics, lead capture, and post-event follow-up
Execute webinars, roundtables, and co-marketing initiatives
Track KPIs including referral engagement, pipeline contribution, and campaign ROI
Present insights and recommendations to refine strategy and maximize impact

Benefits

A generous PTO policy, with a minimum of three weeks off per year
A holiday schedule that follows standard U.S. holidays
Free therapy coverage benefits to ensure employees have access to the care they need (must be enrolled in a qualifying medical plan to participate)
Competitive Medical, Dental, and Vision coverage, with plans to meet every need — including HSA (with $1,100 company contribution) and FSA options
Employer-paid short-term disability, long-term disability, life & AD&D, plus coverage of the salary difference for up to seven weeks of short-term disability leave (after the required waiting period)
Eight weeks of paid Parental Leave; if the parent also qualifies for STD, this benefit is in addition, allowing for 8–16 weeks of paid leave
401(k) retirement plan with 100% match on up to 4% of base salary, immediately vested
Join teammates from across the country at our annual company gathering
Company shutdown between Christmas and New Year’s
Supplemental life insurance, pet insurance, commuter benefits, and more