B2B Demand Generation Manager

EMARKETER • New York, NY

8d • $110,000 - $125,000 • Hybrid

About The Position

We’re hiring a B2B Demand Generation Manager to join our Marketing team at EMARKETER.
The Role and Team:
The B2B Demand Generation Manager owns the strategy and execution of integrated demand generation programs that drive qualified leads, pipeline, and revenue across EMARKETER’s subscription and media offerings. This role is responsible for full-funnel campaign orchestration, from acquisition through expansion, with a strong focus on measurable performance and ROI. You will work closely with Product Marketing, Sales, Paid & Social Media, Marketing Operations, and Revenue Operations to ensure cohesive messaging and strong funnel outcomes.
This is a hybrid role based out of our New York City office, with regular in office expectations.
Applicants must be authorized to work in the United States without visa sponsorship now or in the future and be within commuting distance of our New York City office. Relocation assistance is not available.
The Ideal Candidate Is:
Strategic and analytical: Understands how to build and scale pipeline in a B2B environment using data to inform decisions and optimize performance.
A strong storyteller: Able to translate product positioning and strategy into compelling, integrated campaigns across multiple channels.
Customer journey focused: Experienced in designing and optimizing full-funnel and account-based marketing programs that support acquisition and expansion.
Solution-oriented: Approaches challenges with a test-and-learn mindset, building integrated campaign strategies aligned to business priorities.
Highly collaborative: Thrives in cross-functional environments and builds strong partnerships across Marketing, Sales, and Operations.

Requirements

• Deep experience in B2B demand generation or lifecycle marketing, with demonstrated success driving pipeline and revenue through integrated programs.
• Strong expertise in email marketing, lead nurturing, ABM, and multi-channel campaign orchestration.
• Proven analytical skills with experience measuring performance across MQLs, opportunities, pipeline impact, and ROI.
• Hands-on experience with marketing automation and CRM platforms, with Salesforce Marketing Cloud strongly preferred.
• Demonstrated use of AI to improve efficiency, personalization, or performance optimization.

Nice To Haves

• Background in B2B marketing within research, data, media, or adjacent industries preferred.

Responsibilities

• Develop and execute annual B2B demand generation plans aligned to pipeline and revenue goals.
• Design, write, and optimize lead nurturing programs that convert audiences into qualified leads and sales-ready opportunities.
• Own integrated campaign strategy across email marketing, lead nurturing, ABM, web, digital and in-person events, and third-party partnerships.
• Design and optimize end-to-end prospect and customer journeys from lead acquisition through MQL, opportunity, and revenue.
• Partner with Product Marketing to ensure campaigns align to product positioning, launches, and priority segments.
• Collaborate with Sales, Marketing Operations, and Revenue Operations to define targeting strategies, account coverage logic, and performance optimization.
• Diagnose funnel performance, identify conversion gaps, and implement improvements to increase pipeline contribution and ROI.
• Manage vendors or agency partners supporting demand generation initiatives, as needed.

Benefits

• Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave
• Comprehensive medical, dental, and vision insurance plans
• Matched and vested 401k plan
• Access to resources for financial planning guidance, family planning services, mental health support, and Employee Assistance Programs
• Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees