B2B Demand Generation & Lead Operations Specialist

Maxwell Leadership Inc • Duluth, GA

9d • Hybrid

About The Position

The B2B Demand Generation & Lead Operations Specialist is responsible for driving high-quality, sales-ready pipeline for Maxwell Leadership’s Corporate Solutions Group. This role owns the top and middle of the funnel and partners closely with Sales to ensure leads are not only generated but qualified, converted, and revenue-impacting.

Requirements

• 5–8 years B2B demand generation experience
• Advanced HubSpot and Salesforce experience
• Strong analytical and communication skills

Responsibilities

• Own and optimize the end-to-end lead lifecycle
• Build demand campaigns aligned to Ideal Client Profiles
• Eliminate low-quality or misaligned lead sources
• Build and manage lead scoring
• Define MQL/SQL criteria with Sales
• Ensure clean handoffs in Salesforce
• Own HubSpot workflows, automation, and reporting
• Manage Salesforce lifecycle stages and dashboards
• Track funnel metrics, cost per lead, and ROI
• Provide weekly and monthly pipeline reporting

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed